Under the medium-term management initiative 'Cs for Tomorrow 2018' of Asahi Kasei Corp., parent company of Asahi Kasei Homes, the Asahi Kasei Group is targeting net sales of ¥1 trillion and operating income of ¥100 billion in the Homes sector in fiscal 2025. While continuing to expand its existing business centered on Hebel Haus™ order-built unit homes, Asahi Kasei Homes is also working to create new business in new fields with new business models, and overseas business is one area identified for new business creation. Asahi Kasei Homes began overseas business in Taiwan through its subsidiary Asahi Kasei Realty & Residence Corp. Its first condominium development project, in New Taipei City, went on sale in 2016, and several other condominium developments are planned.

In addition to the condominium development business in Taiwan, Asahi Kasei Homes explored new business opportunities to leverage its strengths in other regions, including Australia. As a result of careful study, Asahi Kasei Homes decided to enter the unit-homes business in Australia centered on order-built homes through a capital alliance with McDonald Jones Homes. Rather than selling Hebel Haus™ products in Australia, the alliance will leverage the know-how accumulated by Asahi Kasei Homes in Japan to gain synergies with McDonald Jones Homes to expand the unit-homes business in Australia.

Asahi Kasei Corporation published this content on 01 August 2017 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 01 August 2017 01:05:02 UTC.

Original documenthttp://www.asahi-kasei.co.jp/asahi/en/news/2017/e170801.html

Public permalinkhttp://www.publicnow.com/view/1FA4CB3C5829C49CF665A2DABF2E079216B3E811