FORT WORTH, Texas, April 11, 2014 /PRNewswire/ --

What: Lane Bryant, the nation's leading women's specialty apparel retailer, is excited to announce the Grand Opening of its new location at Alliance Town Center in Fort Worth, TX.

Once the purple ribbon is cut, the store's Grand Opening celebration will begin! From April 11-13, those who visit Alliance Town Center's new Lane Bryant store will have the chance to win one of (50) $25 Lane Bryant Gift Cards each day. Customers who shop in store will also be able to unwrap surprise savings after picking a treat all weekend long.

Plus - now is the time to earn Real Women Dollars! Customers will receive $25 Real Women Dollars for every $50 purchase made in store throughout the weekend.

Where: 2936 Texas Sage Trail
Fort Worth, TX 76177
When: April 11-13, 2014

About Lane Bryant
Lane Bryant® is the nation's leading women's specialty apparel retailer, providing stylish and high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to casual apparel as well as accessories, footwear and Cacique® intimate apparel. Lane Bryant fashions are available nationwide at its 775 Lane Bryant stores, and online. Lane Bryant is a wholly-owned subsidiary of Ascena Retail Group, Inc. (Nasdaq: ASNA). Please visit lanebryant.com and cacique.com for store locations and the latest fashion trend information.

SOURCE Lane Bryant