What: Lane Bryant, the nation's leading women's specialty apparel retailer, is excited to announce the Grand Opening of its new location at The Outlet Shoppes of the Bluegrass in Simpsonville, KY.

Once the purple ribbon is cut, the store's Grand Opening celebration will begin! From July 31-August 3, 2014, those who visit The Outlet Shoppes of the Bluegrass' new Lane Bryant store will have the chance to win one of (50) $25 Lane Bryant Gift Cards each day. Customers will also enjoy surprise savings when shopping in store all weekend long.

PLUS - It's time to earn Real Women Dollars! Customers who make a purchase of $50 or more will receive $25 Real Women Dollars that can be redeemed at a later date.

Where: 1155 Buck Creek Road
Simpsonville, KY 40067

When: July 31-August 3, 2014

About Lane Bryant
Lane Bryant® is the nation's leading women's specialty apparel retailer, providing stylish and high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to casual apparel as well as accessories, footwear and Cacique® intimate apparel. Lane Bryant fashions are available nationwide at its 775 Lane Bryant stores, and online. Lane Bryant is a wholly-owned subsidiary of Ascena Retail Group, Inc. (Nasdaq: ASNA). Please visit lanebryant.com and cacique.com for store locations and the latest fashion trend information.

Media Contact:
Paul Wilmot Communications
Heather Schmidt, Hschmidt@greatpress.com
Heather Skolnik, Hskolnik@greatpress.com

/PRNewswire/ -- July 30, 2014/

SOURCE Lane Bryant