COLUMBUS, Ohio, July 31, 2014 /PRNewswire/ --

What: Lane Bryant, the nation's leading women's specialty apparel retailer, is excited to announce the Grand Opening of its new location at South Hills Village in Pittsburgh, PA.

Once the purple ribbon is cut, the store's Grand Opening celebration will begin! On August 1, 2014 from 4-6PM, customers who visit the new Lane Bryant store at South Hills Village will enjoy music, treats and amazing giveaways, including the chance to win a $250 Lane Bryant Gift Card!

The Grand Opening celebration will continue all weekend long, with surprise savings and more giveaways! Those who shop in store will have the chance to win one of (50) $25 Lane Bryant Gift Cards each day throughout the weekend.

PLUS - It's time to earn Real Women Dollars! Customers who make a purchase of $50 or more will receive $25 Real Women Dollars that can be redeemed at a later date.

Where: 301 South Hills Village
Pittsburgh, PA 15241
When: August 1-3, 2014

About Lane Bryant
Lane Bryant® is the nation's leading women's specialty apparel retailer, providing stylish and high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to casual apparel as well as accessories, footwear and Cacique® intimate apparel. Lane Bryant fashions are available nationwide at its 775 Lane Bryant stores, and online. Lane Bryant is a wholly-owned subsidiary of Ascena Retail Group, Inc. (Nasdaq: ASNA). Please visit lanebryant.com and cacique.com for store locations and the latest fashion trend information.

SOURCE Lane Bryant