NEW YORK, Sept. 18, 2014 /PRNewswire/ --

What: Lane Bryant, the nation's leading women's specialty apparel retailer, is excited to announce the Grand Opening of its new location at Mid Rivers Mall in St. Peters, MO.

Once the purple ribbon is cut, the store's Grand Opening celebration will begin! From September 19-21, 2014, those who visit Mid Rivers Mall's new Lane Bryant store will have the chance to win one of (50) $25 Lane Bryant Gift Cards each day. Customers will also enjoy surprise savings when they pick a treat to reveal a deal.

PLUS - Real Women Dollar redemption time is here! Customers who have earned Real Women Dollars can redeem (1) $25 Real Women Dollars coupon for every $50 purchase made in store throughout the weekend.

Where: 1370 Mid Rivers Mall Drive
St. Peters, MO 63376

When: September 19-21, 2014

About Lane Bryant

Lane Bryant® is the nation's leading women's specialty apparel retailer, providing stylish and high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to casual apparel as well as accessories, footwear and Cacique® intimate apparel. Lane Bryant fashions are available nationwide at its 775 Lane Bryant stores, and online. Lane Bryant is a wholly-owned subsidiary of Ascena Retail Group, Inc. (Nasdaq: ASNA). Please visit lanebryant.com and cacique.com for store locations and the latest fashion trend information.

SOURCE Lane Bryant