Note: This document is a translation of the Japanese original for reference purposes only. In the event of any discrepancy between this translated document and the Japanese original, the original shall prevail. The Company assumes no responsibility for this translation or for direct, indirect or any other forms of damages arising from the translation.

February 14, 2018

Name of the Company: ASICS Corporation

Chairman, President and CEO, Representative Director: Motoi Oyama Code Number: 7936 Listing Exchanges: Tokyo

Notice of Revisions to the Five-Year Strategic Plan

ASICS Corporation ("Company") hereby announces that it has resolved to make the following revisions to its Five-Year Strategic Plan, "ASICS Growth Plan (AGP) 2020"(from FY2016 to FY2020), which was announced on February 12, 2016.

  • 1. Reason for the Revisions

    The Company, aiming for global growth, launched its Five-Year Strategic Plan, "ASICS Growth Plan (AGP) 2020," as its management target since launch in 2015, and has been aiming to achieve JPY750 billion in sales, 10% in operating income ratio and 15% in ROE by FY2020. However, mainly due to changes in consumer's trend and sales channels, sales has stayed around 400 Billion Japanese Yen till 2017. In light of such management environment, the Company has decided to revise its plan, in order to put the Company back on its further growth path, through the priority allocation of its resources to growth areas and the improvement of profitability.

  • 2. Details of the Revisions

    AGP2020 Quantitative Targets

Initial plan for fiscal year ending December 31, 2020

Revised plan for fiscal year ending December 31, 2020

Sales

JPY750 billionor more

JPY500 billionor more

Operating Income Ratio

10%or more

7%or more

ROE

15%or more

10%or more

3.

Priority Policy / Priority Strategy

Direction

Sustainable growth through focus strategy

Priority allocation of resources to growth areas

  • Running shoes in the U.S. market

  • Chinese market

  • Digital commerce and marketing

Improvement of profitability

  • Apparel

  • Core Performance Sport shoes

  • Retail

  • Business operation

Core Strategy (No revisions)

  • Shift to DTC mindset

  • Expand our consumer base

  • Communicate a consistent brand

  • Create differentiated innovation

  • Enrich sport life through digital

  • Pursue operation excellence

  • Develop people and the team

END

Asics Corporation published this content on 14 February 2018 and is solely responsible for the information contained herein.
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