Asics : Notice of Revisions to the Five-Year Strategic Plan
February 14, 2018 at 04:11 am EST
Share
Note: This document is a translation of the Japanese original for reference purposes only. In the event of any discrepancy between this translated document and the Japanese original, the original shall prevail. The Company assumes no responsibility for this translation or for direct, indirect or any other forms of damages arising from the translation.
February 14, 2018
Name of the Company: ASICS Corporation
Chairman, President and CEO, Representative Director: Motoi Oyama Code Number: 7936 Listing Exchanges: Tokyo
Notice of Revisions to the Five-Year Strategic Plan
ASICS Corporation ("Company") hereby announces that it has resolved to make the following revisions to its Five-Year Strategic Plan, "ASICS Growth Plan (AGP) 2020"(from FY2016 to FY2020), which was announced on February 12, 2016.
1. Reason for the Revisions
The Company, aiming for global growth, launched its Five-Year Strategic Plan, "ASICS Growth Plan (AGP) 2020," as its management target since launch in 2015, and has been aiming to achieve JPY750 billion in sales, 10% in operating income ratio and 15% in ROE by FY2020. However, mainly due to changes in consumer's trend and sales channels, sales has stayed around 400 Billion Japanese Yen till 2017. In light of such management environment, the Company has decided to revise its plan, in order to put the Company back on its further growth path, through the priority allocation of its resources to growth areas and the improvement of profitability.
2. Details of the Revisions
AGP2020 Quantitative Targets
Initial plan for fiscal year ending December 31, 2020
Revised plan for fiscal year ending December 31, 2020
Sales
JPY750 billionor more
JPY500 billionor more
Operating Income Ratio
10%or more
7%or more
ROE
15%or more
10%or more
3.
Priority Policy / Priority Strategy
Direction
Sustainable growth through focus strategy
Priority allocation of resources to growth areas
Running shoes in the U.S. market
Chinese market
Digital commerce and marketing
Improvement of profitability
Apparel
Core Performance Sport shoes
Retail
Business operation
Core Strategy (No revisions)
Shift to DTC mindset
Expand our consumer base
Communicate a consistent brand
Create differentiated innovation
Enrich sport life through digital
Pursue operation excellence
Develop people and the team
END
Asics Corporation published this content on 14 February 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 14 February 2018 09:10:06 UTC.
ASICS Corporation is a Japan-based company mainly engaged in the manufacture and sale of sports products, such as sports shoes, sportswear, sports equipment and others. The Company operates through six business segments. The Japan Region, Americas Region, Europe Region (including the Middle East and Africa), Oceania/Southeast and South Asia Region, and the East Asia Region segment mainly sell sporting goods. The Others segment is engaged in the manufacture and sale of HAGLOFS brand outdoor products.