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ASICS Corporation : ASICS and Dunlop Sports Form Alliance in Golf Shoes

04/18/2013 | 04:09am US/Eastern
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ASICS Public Relations Team TEL:+81(78)-303-2255 asics.com

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Kobe, Japan| April 18, 2013

ASICS and Dunlop Sports Form Alliance in Golf Shoes

ASICS Corporation (Head office: Kobe, Japan; President and CEO: Motoi Oyama) ("ASICS") and Dunlop Sports Co. Ltd. (Head office: Kobe, Japan; President: Yasushi Nojiri) ("Dunlop Sports") today announced that the companies have entered into a strategic alliance in the area of golf shoes.

1. How the alliance works
ASICS takes pride in its high technology and capability for shoes development, while Dunlop Sports has a large share and strong sales infrastructure in golf gear market. The companies will form strategic alliance in development and sales of golf shoes. Dunlop Sports will sell golf shoes under the "ASICS" brand exclusively in Japan replacing the "XXIO" and "SRIXON" brands. Yet, the companies are looking into a double branded golf shoes of
"XXIO" and "SRIXON" with "ASICS" brand respectively for the future.
For launching new models in Spring 2014, ASICS will develop and manufacture products, and Dunlop Sports will sell them leveraging its well-established distribution channels. The companies and domestic subsidiaries will collaborate in product planning, marketing and supporting contracted professional golfers.
2. Purpose of the alliance
ASICS have been re-strengthening its efforts in producing golf shoes since 2009. ASICS golf shoes produced with its advanced technology and development capability accumulated over a period of time have been highly appreciated and used regularly by top professional golfers.
Dunlop Sports is a leading manufacturer of golf gear with the largest share in golf club and
ball market in Japan*, offering its principal brands such as "XXIO", "SRIXON" and "Cleveland

Page 1/3 Anima Sana In Corpore Sano, meaning "A Sound Mind in a Sound Body," is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as, other athletic footwear, apparel and accessories. For more information, visit www.asics.com.

The stripe design featured on the sides of ASICS® shoes is a trademark of ASICS Corporation and is a registered trademark in most countries of the world.

Contact:

ASICS Public Relations Team TEL:+81(78)-303-2255 asics.com

News Release

Golf" backed by its excellent technology.
This alliance is aimed at delivering value-added products to all the people who love golf including the customers of Dunlop Sports.
Hereafter, the companies will develop a continuous enterprise by building reliance and
cooperative relationship taking advantage of each company's expertise.
*Source: White paper on Sports Industry 2013 (Yano Research Institute Ltd.)
3. ASICS Golf Shoes
"Never get tired after a firm 18-hole walk" is the concept of ASICS Golf Shoes, which are made based on the feedback from the contracted professional golfers. The biggest feature is its unique sole with materials and functions developed in both running and walking shoes manufactured over a number of years. This unique sole improves walking economy, and better-fitting while keeping the critical stability needed in a golf swing.
In the future, ASICS will offer a wide range of products with new function and design, keeping the same concept, in response to the market needs.
4. Sales Target
JPY1 billion as early as 2016, getting in the top 3 in the Japanese golf shoes market.
5. Corporate Profile
ASICS Corporation
(1) Principal Business : Manufacture and sales of sports and leisure goods
(2) Head Office : 7-1-1, Minatojima-Nakamachi, Chuo-ku, Kobe, Hyogo 650-8555 (3) President and CEO : Motoi Oyama
(4) Paid-in Capital : JPY23,972 million (as of March 31, 2013) (5) Founded : September 1st, 1949
(6) Number of Employees : 5,937 (Consolidated) 794 (Unconsolidated)(as of March 31, 2013)

Page 2/3 Anima Sana In Corpore Sano, meaning "A Sound Mind in a Sound Body," is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as, other athletic footwear, apparel and accessories. For more information, visit www.asics.com.

The stripe design featured on the sides of ASICS® shoes is a trademark of ASICS Corporation and is a registered trademark in most countries of the world.

Contact:

ASICS Public Relations Team TEL:+81(78)-303-2255 asics.com

News Release

Dunlop Sports Co. Ltd.
(1) Principal Business : Manufacture and sales of products for use in golf and tennis
(2) Head Office : 3-6-9 Wakinohama-cho, Chuo-ku, Kobe, Hyogo 651-0072 (3) President : Yasushi Nojiri
(4) Paid-in Capital : JPY9,207.5 million (as of December 31, 2012) (5) Founded : July 1st, 2003
(6)Number of Employees : 1,731 (Consolidated) 362(Unconsolidated) (as of December 31,
2012)

Page 3/3 Anima Sana In Corpore Sano, meaning "A Sound Mind in a Sound Body," is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as, other athletic footwear, apparel and accessories. For more information, visit www.asics.com.

The stripe design featured on the sides of ASICS® shoes is a trademark of ASICS Corporation and is a registered trademark in most countries of the world.

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