ASOS APP FOR APPLE WATCH

ASOS, THE GLOBAL FASHION DESTINATION FOR 20SOMETHINGS, IS ONE OF THE FIRST RETAILERS TO

LAUNCH AN APP FOR THE APPLE WATCH. THE ASOS APP WILL BE AVAILABLE TO COINCIDE WITH THE GLOBAL L AUNCH OF THE APPLE WATCH ON 24 APRIL 2015.

Following the success of the ASOS iPhone shopping app and the customer journey learnings, the Apple Watch app includes features that will enhance the ASOS experience.

Using actionable notifications, the app will deliver

'Saved Alerts', notifying customers when a product comes back in stock or drops in price.

The app will utilise the Apple Watch Handoff feature enabling customers to add 'Saved Items' directly to their bag where they can the seamlessly jump across to their mobile or desktop to view these products.

CLICK TO VIEW THE DEMO

The app will also deliver personalised product recommendations based on customers purchasing and saving behaviour. The 'Recommendations'

feature offers a number of products options. Like a product and it will be added directly to 'Saved Items'. Products added to bag or 'Saved Items' will sync seamlessly across all ASOS channels.

The launch of the Apple Watch app adds to the ASOS personalised and tailored experience.

* 'Recommendations' will be available on all asos.com platforms, in US/AU/IT/RU/DE/ES/FR customers will see a selection of

New In products

For further details, contact press@asos.com


ABOUT ASOS MOBILE APP
The ASOS app provides a best in class shopping experience for our customers receiving a 5 star grading for the iOS version in the main app stores with over 15k positive user reviews. This year our iOS app featured in the Apple 'Best Lifestyle apps' edit in 106 countries and on the homepage of Google Play across seven countries.
The ASOS Shopping app was launched on iOS and Android. 75,000 products and 850+ brands are available to shop in 15 currencies, delivered to over 240 countries. Since its launch the app has had almost 7 million downloads globally and in the UK over 20% of all site visits now come via the app and 15% globally.
ABOUT ASOS
ASOS is a global fashion destination for 20-somethings. We sell cutting-edge 'fast fashion' and offer a wide variety of fashion-related content, making ASOS.com the hub of a thriving fashion community. We sell over 75,000 branded and own-brand products through localised mobile and web experiences, delivering from our fulfilment centres in the UK, US, Europe and China to almost every country in the world.
We tailor the mix of own-label, global and local brands sold through each of our nine local language websites: UK, US, France, Germany, Spain, Italy, Australia, Russia and China.
ASOS's websites attracted 88 million visits during February 2015 (February 2014: 71 million) and as at 28 February 2015 had 9.3 million active customers1 (28
February 2014: 8.2 million), of which 3.7 million were located in the UK and 5.6 million were located in our international territories (28 February 2014: 3.2 million in the UK and 5.0 million internationally).

1 Defined as having shopped in the last twelve months

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