ASOS plc

("ASOS or the "Company")

Change in Accounting Reference Date

ASOS, the AIM-quoted Global Online Fashion Store, announces that it has changed its accounting reference date and financial year end from 31 March to 31 August. The Board has taken this decision to enable the Company's external reporting period to align with the buying seasons in the fashion industry.

As a result of this change the Company's reporting calendar will be as follows:

·      Audited results for the 5 month period to 31 August 2012 to be announced by the end of October 2012.

·      Unaudited results for the 6 month period to 28 February 2013 to be announced by the end of April 2013.

·      Audited results for the 12 month period to 31 August 2013 to be announced by the end of October 2013.

Attached to this announcement is unaudited pro forma consolidated financial information for the Company for the three years ended 31 August 2011.

26 April 2012

For further information:

ASOS plc

Tel: 020 7756 1017

Nick Robertson, Chief Executive


Nick Beighton, Finance Director




College Hill

Tel: 020 7457 2020

Matthew Smallwood / Justine Warren / Jamie Ramsay




JPMorgan Cazenove

Tel: 020 7742 4000

Luke Bordewich / Gina Gibson




Numis Securities

Tel: 020 7260 1000

Alex Ham 


ASOS PLC

Unaudited pro forma quarterly retail sales

Unaudited pro forma retail sales by quarter for the financial year ended 31 August 2011

£'000s

Q1

YOY%

Q2

YOY%

Q3

YOY%

Q4

YOY%

2010/11

YOY%

UK sales

47,383

23%

52,857

20%

43,087

20%

43,421

1%

186,748

16%

International sales

33,680

128%

47,719

161%

56,897

154%

64,050

153%

202,346

151%

-     US sales

4,186

254%

6,365

227%

7,480

176%

7,919

144%

25,950

186%

-     EU sales

18,647

79%

23,576

105%

23,714

68%

25,110

77%

91,047

81%

-     ROW sales

10,847

241%

17,778

265%

25,703

363%

31,021

295%

85,349

298%

Total retail sales

81,063

53%

100,576

62%

99,984

71%

107,471

58%

389,094

61%

Unaudited pro forma retail sales by quarter for the financial year ended 31 August 2010

£'000s

Q1

YOY%

Q2

YOY%

Q3

YOY%

Q4

YOY%

2009/10

YOY%

UK sales

38,381

21%

43,963

14%

35,940

25%

42,877

22%

161,161

20%

International sales

14,773

118%

18,296

73%

22,390

106%

25,313

137%

80,772

108%

-     US sales

1,184

78%

1,949

95%

2,706

174%

3,249

267%

9,088

157%

-     EU sales

10,408

102%

11,482

38%

14,137

72%

14,204

82%

50,231

70%

-     ROW sales

3,181

231%

4,865

301%

5,547

242%

7,860

301%

21,453

273%

Total retail sales

53,154

38%

62,259

27%

58,330

47%

68,190

49%

241,933

40%

Unaudited pro forma retail sales by quarter for the financial year ended 31 August 2009

£'000s

Q1

YOY%

Q2

YOY%

Q3

YOY%

Q4

YOY%

2008/09

YOY%

UK sales

31,813

99%

38,648

85%

28,806

47%

35,048

31%

134,315

62%

International sales

6,780

251%

10,549

325%

10,843

198%

10,661

102%

38,833

192%

-     US sales

667

361%

1,000

453%

989

322%

886

149%

3,542

287%

-     EU sales

5,152

242%

8,336

315%

8,233

177%

7,813

86%

29,534

176%

-     ROW sales

961

249%

1,213

317%

1,621

282%

1,962

177%

5,757

239%

Total retail sales

38,593

116%

49,197

111%

39,649

71%

45,709

43%

173,148

80%

ASOS PLC

Unaudited pro forma Statement of Comprehensive Income

Year ended 31 August 2011


H1

£'000

H2

£'000

FY

£'000

H1 Growth %

H2 Growth

%

FY Growth

%

Revenue

189,352

213,656

403,008

53%

58%

56%

Cost of Sales

(99,095)

(106,291)

(205,386)

56%

66%

61%

Gross profit

90,257

107,365

197,622

50%

51%

50%

Administrative expenses excluding exceptional items

(74,456)

(91,097)

(165,553)

55%

55%

55%

Operating profit before exceptional items

15,801

16,268

32,069

30%

33%

32%

Share of post-tax gains/(losses) of joint venture

63

(16)

47




Net finance costs

(145)

(275)

(420)




Profit before tax and exceptional items

15,719

15,977

31,696

30%

31%

31%

Exceptional items

(11,535)

(7,530)

(19,065)




Profit before tax

4,184

8,447

12,631

(65%)

(30%)

(48%)

Income tax expense

(1,272)

(2,594)

(3,866)




Profit after tax

2,912

5,853

8,765

(66%)

(32%)

(49%)

Diluted underlying EPS



27.9p



27%

ASOS PLC

Unaudited pro forma Statement of Comprehensive Income

Year to 31 August 2010


H1

£'000

H2

£'000

FY

£'000

H1 Growth

%  

H2

Growth

%

FY Growth

%

Revenue

123,861

135,038

258,899

28%

43%

35%

Cost of Sales

(63,560)

(63,890)

(127,450)

28%

33%

31%

Gross profit

60,301

71,148

131,449

28%

53%

41%

Administrative expenses

(48,183)

(58,954)

(107,137)

21%

41%

31%

Operating profit

12,118

12,194

24,312

65%

161%

103%

Share of post tax gains/(losses) of joint venture

5

(50)

(45)




Net finance income

1

7

8




Profit before tax

12,124

12,151

24,275

65%

159%

102%

Income tax expense

(3,507)

(3,567)

(7,074)




Profit after tax

8,617

8,584

17,201

66%

157%

101%

Diluted underlying EPS



22.0p



100%

Year to 31 August 2009


H1

£'000

H2

£'000

FY

£'000

H1 Growth

%

H2 Growth

%

FY Growth

%

Revenue

96,819

94,338

191,157

108%

53%

77%

Cost of Sales

(49,668)

(47,959)

(97,627)

124%

68%

92%

Gross profit

47,151

46,379

93,530

94%

40%

63%

Administrative expenses

(39,815)

(41,713)

(81,528)

85%

45%

62%

Operating profit

7,336

4,666

12,002

164%

10%

71%

Share of post tax losses of joint venture

(78)

(74)

(152)




Net finance income

86

92

178




Profit before tax

7,344

4,684

12,028

147%

5%

62%

Income tax expense

(2,141)

(1,349)

(3,490)




Profit after tax

5,203

3,335

8,538

156%

6%

65%

Diluted underlying EPS



11.0p



63%

ASOS PLC

Unaudited pro forma Statement of Financial Position at 31 August 2011


31 August

2011

£'000

Goodwill

1,060

Property, plant and equipment and other intangible assets

38,638

Deferred tax asset

16,346

Non-current assets

56,044

Assets classified as held-for-sale

2,800

Working capital

5,756

Net funds

4,183

Derivative financial assets

192

Current tax asset

4,903

Net current assets

17,834

Net assets

73,878

ASOS PLC

Unaudited pro forma Statement of Cash Flows for the Year Ended 31 August 2011


31 August

2011

£'000

Operating profit

13,004

Exceptional items

19,065

Operating profit before exceptional items

32,069

Depreciation and amortisation

6,011

Working capital

14,745

Share-based payment charges

1,105

Tax paid

(3,930)

Cash inflow from operating profit before exceptional items

50,000

Operating cash outflow relating to exceptional items

(16,008)

Cash inflow from operating profit

33,992

Capital expenditure

(32,477)

Proceeds from issue of ordinary shares

1,094

Purchase of own shares by Employee Benefit Trust

(1,349)

Drawdown of revolving credit facility

10,000

Net interest paid

(420)

Total cash inflow

10,840


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