PLANO, Texas, June 11, 2015 /PRNewswire/ -- Visitors to AT&T's* new Plano store will be some of the first to experience a shopping transformation. The new store at 3300 Dallas Parkway is designed so they can explore and interact with the latest technology.

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Customers can check out solutions, devices and accessories across three unique "zones" - the Connected Experience Zone, the Community Zone, and the Explore Zone.


    --  Connected Experience Zone: "lifestyle vignettes" show how products can
        be used everyday. It highlights music, home security, entertainment and
        more.
    --  Community Zone: visitors can shop and play at interactive "community
        tables." It displays apps, accessories and devices so customers can see
        how they can work together.
    --  Explore Zone: "explore walls" show a variety of AT&T's devices and
        accessories next to digital monitors explaining how they work.

"Customers visiting our Plano store will discover an interactive shopping experience built around their mobile lifestyle," said Hardmon Williams, vice president/general manager, AT&T-North Texas. "Our goal is to be America's premier retailer by providing an exceptional experience in every interaction, and our customers will get that the minute they walk through the doors. This new shopping concept will exceed customer expectations by taking our stores and network to a new level here in Plano."

A Better Experience
 Customers will be able to have a mobile shopping experience. Instead of "cash-register" counters, they'll find round cafe-style "learning tables." They can chat with a AT&T retail consultant there to ask questions or learn about a product or service. All retail consultants carry a tablet so they can help customers anywhere in the store.

The store uses digital signage, e-brochures and interactive video monitors to give customers the information they want at their fingertips.

"The Plano City Council is committed to bringing jobs and new solutions to our community. This new store is an example of what a positive business climate can result in as we continue to grow our local economy," said Plano Mayor Pro Tem Lissa Smith. "AT&T is an outstanding corporate citizen and we are delighted to celebrate the opening of a new store, especially one as fun and interactive as this one in Plano."

This is the latest example of the investment already made in the Plano area. AT&T invested more than $6.8 billion in its Texas wireless and wireline networks from 2012 through 2014. This new location serves the growing number of people using their wireless devices to manage their busy lives.

The store encourages discovery and curiosity, bringing AT&T's vision and personality to life. Many of the new elements came from the award-winning flagship store on Michigan Avenue in Chicago. They are now coming to other company-owned retail stores in the U.S..

Store information
 The new Plano store will be open Monday through Saturday, 10 a.m. to 9 p.m., and Sunday, noon to 6 p.m.

AT&T has more than 200 retail locations in Texas. To find the nearest AT&T store or device support center, visit www.att.com/find-a-store or www.att.com/dsc. You can make an appointment first at https://www.att.com/storeappointment/.

* AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T
 AT&T Inc. (NYSE: T) helps millions of people and businesses around the globe stay connected through leading wireless, high-speed Internet, voice and cloud-based services. We're helping people mobilize their worlds with state-of-the-art communications, entertainment services and amazing innovations like connected cars and devices for homes, offices and points in between. Our U.S. wireless network offers customers the nation's strongest LTE signal and the nation's most reliable 4G LTE network. We offer the best global wireless coverage.* We're improving how our customers stay entertained and informed with AT&T U-verse(®) TV and High Speed Internet services. And businesses worldwide are serving their customers better with AT&T's mobility and highly secure cloud solutions.

Additional information about AT&T products and services is available at http://about.att.com. Follow our news on Twitter at @ATT, on Facebook at http://www.facebook.com/att and YouTube at http://www.youtube.com/att.

© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the Globe logo and other marks are trademarks and service marks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Reliability and signal strength claims based on nationwide carriers' LTE. Signal strength claim based ONLY on avg. LTE signal strength. LTE not available everywhere.

*Global coverage claim based on offering voice and data roaming in more countries than any other U.S. based carrier, and offering the most wireless smartphones and tablets that work in the most countries.

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SOURCE AT&T Inc.