AUDI AG 
By - 'Vorsprung durch Technik' comes to Stamford Bridge in new 3-year contract
Audi UK has today confirmed that it is to become the official car partner of Chelsea Football club for the next three years. The premium German car maker has added the successful London club to its impressive and long-standing sponsorship portfolio that also includes the clubs FC Barcelona, Real Madrid, AC Milan and Bayern Munich.
FA Cup winners Chelsea, who play Bayern Munich in the
Champions League Final on Saturday, are ranked as the fifth
largest team in the world in terms of fan base. Their
stadium at Stamford Bridge will feature Audi branding for
home matches, including the distinctive team seats in the
dugout.
Commenting on the development, Audi UK Director Martin
Sander said: "Chelsea offers us the broadest scope for
future opportunities, and our brands are very closely
aligned in terms of innovation and progressiveness or
'Vorsprung durch Technik' as we call it."
"Their focus on high performance and sports science, where
we are looking to share knowledge and best practice between
their top performers and Audi elite racing drivers,
demonstrates how perfectly Chelsea's forward-looking
philosophy matches ours"
Chelsea Chief Executive Ron Gourlay said today: 'It is
wonderful for Chelsea Football Club to sign this deal with
a premium company, renowned for its excellent track record
in elite performance and manufacturing.
'Audi is a phenomenal global partner for us as one of the
world's most successful car brands, and we look forward to
working closely with them.
Peter Schwarzenbauer, Member of the Board of Management for
Marketing and Sales of AUDI AG added "We cordially welcome
Chelsea to the Audi football family. With its more than
100-year tradition, millions of supporters worldwide and
numerous trophies, the club is one of the top teams in
international football and we are looking forward to
working together in the future. But for the moment, we're
anticipating a thrilling finale in Munich together with all
football fans."
As one of the World's most successful car brands, AUDI AG
delivered a record 1.3 million premium vehicles worldwide
in 2011 and generated a record 5.3 billion Euros of pre-tax
profit last year alone. The company has a strong and rising
brand image as a mature global premium manufacturer.
In the UK Audi delivered more than 113,000 new cars to its
customers, an increase of 14 per cent over 2010 and an all
time record for the company which now offers an impressive
41 different model types here.
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