Log in
E-mail
Password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
Settings
Settings
Dynamic quotes 
OFFON

4-Traders Homepage  >  Equities  >  Deutsche Boerse AG  >  Audi AG    NSU   DE0006757008

AUDI AG (NSU)
Mes dernières consult.
Most popular
Report
Real-time Quote. Real-time Tradegate - 11/23 05:36:03 pm
715.375 EUR   +0.75%
06:52p AUDI : hands over company cars to Real Madrid stars
11/22 AUDI ON DEMAND : Premium brand expands mobility offerings
11/21 GERMAN AUTOMAKE : Vda
SummaryQuotesChartsNewsCalendarCompany 
News SummaryMost relevantAll newsSector newsTweets

Audi AG : Audi guesting at the Pinakothek der Moderne

share with twitter share with LinkedIn share with facebook
share via e-mail
0
09/11/2013 | 09:56pm CET
  • Audi forges partnership at the Pinakothek der Moderne with Die Neue Sammlung - The International Design Museum Munich -
  • World's largest design museum adds Audi design wall to Permanent Collection
  • Audi Technical Director Hackenberg: "Designers visualize the Audi core technology of quattro with the passion of an artist."

Audi is bringing something of the flavor of a world debut from the Frankfurt Motor Show to the Pinakothek der Moderne in Munich. Just one day after premiering the pioneering show car at Frankfurt, the carmaker is unveiling it as a sculpture in Die Neue Sammlung - The International Design Museum Munich. Some 1,800 models of the Ur-quattro made from pure aluminum form a "carpet" that symbolizes Audi's history. The models were manufactured in a small production run, drawing on Audi's toolmaking expertise.

Die Neue Sammlung, the design museum located within the Pinakothek der Moderne, and Audi, a car manufacturer that is the embodiment of good design, are open to experiments. Following the successful exhibition "Design Icons" staged by Die Neue Sammlung at the Audi Forum Neckarsulm, from September Audi will be guesting in the Pinakothek der Moderne with a wall installation. The installation called the Audi design wall will form part of the Permanent Collection of Die Neue Sammlung for at least five years.

Aluminum is the epitome of lightness and stability. Audi has been closely associated with aluminum expertise in the automotive engineering field for many years. For the Audi installation, around 1,800 models of the legendary Ur-quattro form an "aluminum carpet". Each of the models, weighing around 860 grams, were cut away from a seven-kilogram block of aluminum. The future of the Audi brand rises up from foundations formed of these aluminum Ur-quattros. The sculpture evoking the Audi Sport quattro concept soars up vertically. The show car translates quattro technology and its tradition in motorsport into a futuristic formal idiom. A mirror suspended on the ceiling allows visitors to explore the installation from an unusual perspective. "The Audi design wall visualizes the bridge between the past and the future of our brand," explained Prof. Dr. Ulrich Hackenberg, AUDI AG Member of the Board of Management for Technical Development. "The common thread is quattro technology, which defines Audi more than any other." The work was devised by the Audi Design team specifically for this room in the Pinakothek der Moderne. "We created the Audi design wall with the passion of an artist and exercised maximum precision in visualizing the core technology of quattro," commented Hackenberg in describing its evolution. The idea for the exhibit itself came from an internal competition among Audi designers. The challenge was to come up with an object that communicates with the onlooker. The Audi design wall is also visible to passers-by outside the museum.

The exhibition object documents the intensive collaboration between two partners from the worlds of industry and culture. "As a design-oriented carmaker, Audi is an ideal partner for Die Neue Sammlung. We plan to continue infusing the partnership with life over the coming years," declared Prof. Dr. Florian Hufnagl, Director of Die Neue Sammlung. The museum, which opened in 1925 and now has a collection of over 80,000 objects, ranks as the oldest and largest design museum in the world.

The model that inspired the carpet exhibit, the Ur-quattro, is in itself a legend. Since 1980, when the first Audi quattro was unveiled to the public at the Geneva Motor Show, permanent all-wheel drive has emerged as a core automotive technology. quattro stands for safety, power and sportiness - thus perfectly symbolizing the Audi brand. No innovation has had a greater formative impact on the carmaker than quattro.

After the reopening of the Pinakothek der Moderne on September 14, 2013 the first Kunstareal Festival will take place in the grounds of the Pinakothek museums on September 15, 2013, taking "Encounters. Kunstareal Munich" as its motto. As one of the festival's supporters, Audi will be presenting design in a way that is specifically tailored to children. Children will be able to discover design on a paper chase taking them through the rooms of Die Neue Sammlung, and in a design workshop hosted by Audi. At the workshop, the children will have the chance to create small models, in the process gaining an insight into the work of Audi's designers and model makers.

distributed by
share with twitter share with LinkedIn share with facebook
share via e-mail
0
Latest news on AUDI AG
06:52p AUDI : hands over company cars to Real Madrid stars
11/22 AUDI ON DEMAND : Premium brand expands mobility offerings
11/21 GERMAN AUTOMAKERS SET FOR RECORD OUT : Vda
11/21 AUDI : starts further-training campaign for big data and artificial intelligence
11/20 AUDI : Sport customer racing wins another title in Australia
11/19 AUDI : Robin Frijns second with Audi in Macau on making his debut
11/17 AUDI : German court releases on bail ex-Audi manager in emissions inquiry
11/17 AUDI : Team AFILSOP of the Ilmenau University wins ||Audi Autonomous Driving Cup..
11/16 Strong November-December seen lifting Audi's 2017 China volumes into growth
11/16 AUDI : R8 LMS Cup with German debut and many innovations
More news
News from SeekingAlpha
2015 U.S. Tech Firms Protest Beijing Security Rules
2015 JANUARY AUTO SALES : American-Made
2015 12 Stocks To Buy If You Believe In Driverless Cars
Chart AUDI AG
Duration : Period :
Audi AG Technical Analysis Chart | NSU | DE0006757008 | 4-Traders
Managers
NameTitle
Rupert Johann Stadler Chairman-Management Board
Matthias Müller Chairman-Supervisory Board
Alexander Seitz Head-Finance & Information Technology
Berthold Huber Vice Chairman-Supervisory Board
Helmut Aurenz Member-Supervisory Board
Sector and Competitors
1st jan.Capitalization (M$)
AUDI AG12.63%0
SAIC MOTOR CORPORATION LIMITED41.32%60 541
MARUTI SUZUKI INDIA LTD58.50%39 699
BYD COMPANY LIMITED--.--%28 923
FIAT CHRYSLER AUTOMOBILES75.88%27 193
GUANGZHOU AUTOMOBILE GROUP CO LTD122.58%24 855