Audi: partner of international sport

Audi in winter sports: far more than a financial sponsor

Its commitment in winter sports provides Audi with an ideal platform to present the sporting performance and dynamism of the brand to an international audience. For more than 30 years, AUDI AG has been the principal sponsor of the German Ski Federation (DSV) including all of the national teams - not only as a financial supporter but also as a co-sponsor of many joint events. In addition, Audi is a sponsor and the vehicle partner of the Alpine national teams from Austria, Canada, China, Czech Republic, Finland, France, Italy, Liechtenstein, the Netherlands, Norway, Spain, Sweden and Switzerland. Some of these teams benefit from Audi's technical know-how. The athletes regularly train at the Audi wind tunnel center in Ingolstadt.

In the Audi FIS Ski World Cup, the four rings in the 2017/2018 season will be featured as the title sponsor for the 16th year, and since 2011 the brand has also been giving its name to the Audi FIS Ski Cross World Cup. Audi will continue to support skiing in the future. The agreement with the FIS has been extended up until the 2021/2022 season. Audi will be the principal sponsor of the FIS Alpine World Ski Championships in Åre (Sweden) in 2019 and in Cortina d'Ampezzo (Italy) in 2021.

Since November 2013, Audi has been the principal sponsor of the Nordic Combination World Cup and, since the beginning of the 2014/2015 season, a partner of the FIS Cross Country World Cup and Ski Jumping World Cup. The Four Hills Tournament and the Ski Flying World Championships in the 2017/2018 season will again be held under the banner of the four rings as well. Through the partnership with the Freeride World Tour that has existed since the beginning of the 2013/2014 season and will be extended by two destinations in the 2017/2018 season, Audi has been addressing a young target group.

Audi in football: partner of premier international clubs

'Vorsprung durch Technik' is a daily companion of players, coaches and officials of Europe's premier football clubs. In Germany, for example: Audi and the German record champions FC Bayern München have been 'on the ball' together since 2002. The professional clubs in Ingolstadt, Mönchengladbach, Hamburg, Berlin, Nuremberg, Hoffenheim and Augsburg also belong to the group of Audi partners.

Internationally, Audi has commitments with top-caliber teams. Since 2003, the brand has been the vehicle partner of record Champions League winners Real Madrid. In return, the brand from Ingolstadt is featured at the legendary Estadio Santiago Bernabéu and enjoys advertising rights with the 33-time Spanish champion. The partnership with FC Barcelona has been in existence since 2006. All the players around super star Lionel Messi have been driving Audi models ever since. In addition, Audi supports Red Bull Salzburg and RSC Anderlecht via its importers.

With top-flight clubs from the four major European leagues, the caliber of the pitch in the 2017 Audi Cup was as high as seldom before. Hosts FC Bayern München, who had participated in each of the five events held since the Cup's premiere in 2009, were joined by Atlético de Madrid from Spain, Liverpool FC from England and SSC Napoli from Italy, each of these clubs having debuted in the event. A further highlight of the football commitment of the four rings was the Audi Summer Tour that took Audi and FC Bayern München to China for friendly matches in summer 2017.

Audi in sailing: Kieler Woche and Segel-Bundesliga

Sailing stands for team spirit, technology and strategy - and is thus a superb discipline for Audi. The Kieler Woche, which Audi will support as a premium partner for the ninth time in 2018, is a perfect example - with numerous prominent guests in attendance, on- and offshore activities, the shuttle and trailer service plus the presentation of 'Kieler Woche TV.'

Also, six boats of the J70 type sail under the Audi flag. They compete at various sailing events. For instance, during the Kieler Woche, the J70 fleet is used for races with the Audi Sailing Experience for partners and customers of AUDI AG.

Alongside the brand-oriented activities in sailing, Audi launched the Audi Club Sailing Partnerships in 2012. Selected clubs associated with Sailing Team Germany e.V. are afforded an opportunity to experience the diversity of the Audi sailing world in close partnership with local retailers. When the project was launched in June 2012, 16 Audi dealerships and sailing clubs from all over Germany participated. By now, the number has increased to more than 27 partnerships.

Audi in golf: complementary elegance

Audi has been successfully involved in golf for more than two decades. Technology, design and sportiness are values that characterize every Audi and which also contribute to the special fascination exuded by golf. The commitment is centered on the Audi quattro Cup as the most popular tournament series for amateur golfers. At the invitation of regional Audi partners, qualification tournaments are held during the course of a year. The winners qualify for the respective country finale, followed by the best country teams meeting with their international competitors. In 2017, nearly 100,000 participants from 47 nations in over 700 tournaments played to enter the world finale held at Quivira Golf Club in Cabo San Luca, Mexico. In total, more than 1.1 million amateur golfers have participated in the series since its launch in 1991.

At the beginning of the 2016 season, Audi assumed the role of Presenting Sponsor at the KRAMSKI Deutsche Golf Liga (DGL). Audi provides the victorious golf clubs with an Audi Q7 for one year.

Audi as a regional partner: commitments in football, ice hockey and basketball

Audi also supports sports on the regional level - with a passion and in assuming responsibility for the region. Audi has enjoyed long-standing partnerships with the German ice hockey club ERC Ingolstadt and the professional footballers of FC Ingolstadt 04. The players of FC Bayern Basketball hold their home rounds at the Audi Dome. Audi is the vehicle partner of all three clubs.