Augme Technologies Inc : Hipcricket and Bloomberg Businessweek Team Up for Olympic-Sized Augmented Reality Experience

Hipcricket-Powered QR Code Enables Bloomberg Businessweek Readers to Download Smartphone Apps Featuring U.S. Olympic and Paralympic Hopefuls

Hipcricket, a brand operating under Augme Technologies (OTCBB: AUGT or "Augme"), today announced it has powered the mobile elements of a holistic and interactive BP America print advertisement which ran in Bloomberg Businessweek magazine. This first-of-its kind advertisement gave readers an augmented reality experience featuring U.S. Olympic and Paralympic Hopefuls.

Unveiled in the December 16, 2011 print issue of Bloomberg Businessweek, BP America's series of interactive trading cards featured nine athletes through an augmented reality platform. When held up to a webcam or camera phone, these printed cards come to life as the athletes digitally appear in front of the user with exclusive training tips, and information about themselves and their sports. When readers scan the Hipcricket-powered QR code featured in the ad, they are redirected to the appropriate app store to download a mobile app with additional content. Hipcricket was also responsible for running the analytics around the BP America mobile advertisements on Businessweek.com.

"This campaign incorporated a number of channels to provide readers with a truly interactive and engaging experience," said Jordan Hyman, Custom Publishing's Project Manager at Bloomberg Businessweek. "By leveraging a multichannel approach with innovative mobile content, BP America and Hipcricket created what we believe is an unforgettable ad campaign. We look forward to rolling out the second phase of the campaign in 2012."

"We're proud to have been part of such an innovative campaign that combined print with online and mobile content in a novel way," said Doug Stovall, Hipcricket Senior Vice President of Sales and Client Services. "Given the level of emotional and cultural appeal of U.S. Olympic Hopefuls, using a unique multichannel approach really brought the ad off the page for a memorable and impactful experience."

About Hipcricket

Hipcricket, a brand of Augme Technologies (OTCBB: AUGT), is the one-stop mobile marketing and advertising solution for brands, agencies and media properties to engage customers, drive loyalty and increase sales. Hipcricket's customers connect with consumers across every mobile channel, including SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Its proven technology, strategic and marketing services and experienced account management teams have provided measurable successes across an industry-leading 150,000 campaigns for such clients as Macy's, MillerCoors, Nestle, KFC, and Clear Channel. Hipcricket has also created the first comprehensive permission-based mobile ad network that taps into the buying power of the mass market with industry-leading capabilities to target customers via location and highly-specific demographic information across SMS, display, rich media and video.

Hipcricket is based in Seattle, Washington, with operations in New York, Atlanta, Dallas, Los Angeles, San Francisco, Chicago and Tucson. For more mobile marketing and mobile advertising information, please visit www.hipcricket.com.

fama PR
Keri Bertolino, 617-986-5007
Hipcricket@famapr.com