Auto Trader : drives brand awareness with biggest ever promotion – a car giveaway for EVERY England goal

June 15, 2018

Auto Trader drives brand awareness with biggest ever promotion - a car giveaway for EVERY England goal

• #AutoTraderGoals campaign celebrates that 'new car feeling' during summer of football
• Biggest brand promotion to date set to drive even more consumers to Auto Trader's marketplace

14 June 2018, London - Auto Trader, the UK's largest digital marketplace for new and used cars, is kicking off a summer of football with its biggest brand promotion to date - giving away a brand-new car every time England scores a goal in Russia. The campaign, which is open to both consumers and retailers, is set to reach circa 36 million people, driving even greater awareness of the Auto Trader brand amongst the nation's football fans.

Social media users will be encouraged to share posts with #AutoTraderGoals on Twitter, Facebook or Instagram after every England goal scored during the first 90 minutes of the game, for a chance to win. Alternatively, entrants can register their email address on www.autotrader.co.uk/goals following an England goal. Auto Trader will give away one car for every goal regardless of how many times England find the net during the tournament.

The brand-new car models on offer include the Jeep Renegade, Abarth 595, Fiat 500X and an Alpha Mito.

The cross-channel campaign kicked off this week, with most above the line activity set to start on the 17^th and 18^th June 2018, including digital out of home (DOOH), print, radio, online, paid social, branded content, and a partnership with UNILAD. The Official spokesperson for the campaign is England World Cup star John Barnes.

Lei Sorvisto, Audience & Brand Director at Auto Trader, said: 'Auto Trader is the UK's number one automotive website, and its 12^th biggest overall. This exciting new campaign, which follows on from our recent partnership with Rachel Riley, will help raise awareness of our brand even further amongst millions of potential car buyers, reinforcing our position as the only destination for buying their next car.

'The aim of this campaign isn't just to drive more engaged car buyers to our customers' ads. Just in case England's matches weren't gripping enough, we also want to inject another layer of excitement around the matches on social media, not just for consumers, but for retailers too. So, whether it's for your forecourt, or for your own personal run-around, and whether you're English, Scottish, Welsh, or Northern Irish, we hope everyone joins in the fun.'

The #AutoTraderGoals competition will launch with England's first competitive game against Tunisia on Monday 18^th June at 7pm BST.

Visit www.autotrader.co.uk/goals for more information and full terms and conditions.

About Auto Trader

Auto Trader Group plc is the UK and Ireland's largest digital automotive marketplace. Auto Trader sits at the heart of the UK's vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 250 Index.

The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 90% prompted brand awareness and attracts circa 55 million cross platform visits each month, with circa 70% of visits coming through mobile devices.

The marketplace also has the largest pool of vehicle sellers (listing more than 450,000 cars each day). Over 80% of UK automotive retailers advertise on autotrader.co.uk.

For more information, please visit http://about-us.autotrader.co.uk

For further information, please contact:

Andrew Nankervis, Auto Trader, andrew.nankervis@autotrader.co.uk 07720 896760