[Press Release - For Immediate Release]

AV Concept Holdings Limited

(Stock Code: 595)

20 January 2014

Mobile game developer Koocell launched

Tales of 3 Kingdoms,

a trendsetter to expound its smartphonegame ecosystem

(Hong Kong, 20 January 2014) AV Concept Holdings Limited ("AV Concept" or the "Group"; stock code: 595) wishes to announce that its 51%-owned mobile application and game developer Koocell has launched Tales of 3 Kingdoms a new mobile game application, which consists of puzzle, simulation and role-play, which is available for free download available on iOS and Android platforms. It is expected to become a best-seller on the smartphone game billboard. Tales of 3 Kingdoms aims to become a trendsetter in Mainland China, Hong Kong, Taiwan and other Asian markets among its peers in which ancient Three Kingdoms is a popular theme.
Featuring a brand-new combating system and attacking tactics, it adopts a 9-grid formation allowing combination of over 80 classic warriors, who are presented vividly through delicate art styles. Players need to link same types of weapons (swords, spears, bows or feather fans) through innovative line drawings in order to activate a warrior, posing higher requirements on agility and speed and hence delivering better experience of imminence.
The mobile applications published by Koocell had witnessed a record high of more than
500,000 downloads by October 2013. Since its rollout, Free4u has been deployed by customers who are large-scale mobile game developers and operators since its rollout, including IGG (HKEx: 8002), China Mobile Games and Entertainment (NASDAQ: CMGE), Efunfun and Kunlun Games. Riding on the momentum from the offerings including Free4u and other mobile games, Tales of 3 Kingdoms as a strategic move of Koocell will take edge in the mobile game arena to cater to role-playing and intellectual game fans.
"We are satisfied with the innovations and efficient design and development capabilities of Koocell team in smartphone games and other mobile applications." said Mr. So Chi On, CEO of AV Concept, "We will fully support Koocell to promote Tales of 3 Kingdoms and other mobile games and applications in the Greater China region, building up a smartphone business ecosystem to contribute satisfactory returns to the Group."

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20 January 2014

Official website: http://talesof3kingdoms.com/

Facebook link: https://www.facebook.com/talesof3kingdoms


Figure 1: Tales of 3 Kingdoms

Figure 2: Gift for pre-registration of users
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20 January 2014

About AV Concept Holdings Limited (Stock code: 595)

AV Concept Holdings Limited, a fast-growing electronics group listed on the Stock Exchange of Hong Kong Limited, is engaged in sale and distribution of electronic components as well as design, manufacturing and sale of electronic

products. Its wholly-owned subsidiary AV Concept Limited, which purchases from suppliers including Samsung Electronics, is one of Asia's leading electronic component distributors. In addition, as a one-stop service provider, AV Concept Limited has strong capability and expertise in sourcing various application development kits and electronic components to cater for customer needs. Headquartered in Hong Kong, it has established sales offices in Shenzhen, Shanghai, Beijing, Singapore, the Philippines, Indonesia and India, extending the Group's well- established distribution network and strong sales team to China and Southeast Asia. In January 2011, the Group

launched the SOUL® headphone series globally, a new top-end brand which is marketed in the United States,

European Union, Greater China, South Korea, Japan, Southeast Asia, Russia and Australia, etc.

AV Concept website: http://www.avconcept.com

About Koocell Limited

Koocell, an innovative mobile game developer and distributor, is committed to providing the best user experience

through developing popular mobile applications and games including Free4u, a mobile application development kit recently rolled out. Koocell has witnessed rapid growths in regions where Chinese is the main language for mobile phone users, covering Facebook, Qzone, iPhone, Android and other platforms. Koocell is diversifying and dedicating itself to bringing joy to users.

Koocell website: http://www.koocell.com

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