Avery Dennison Corporation : Avery Dennison Joins the Sustainable Apparel Coalition Dedicated to Reducing the Industry’s Environmental and Social Impact
05/09/2012| 02:55pm US/Eastern
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FRAMINGHAM, Mass.--(BUSINESS WIRE)--May. 9, 2012--
Avery Dennison Retail Branding and Information Solutions
(RBIS) division, a global leader in apparel and footwear
industry solutions, has become the first solution provider to
join the
Sustainable Apparel Coalition, a newly formed
organization committed to addressing the apparel and footwear
industry's sustainability challenges.
Composed of leading brands, retailers, manufacturers,
non-government associations, academic experts and the U.S.
Environmental Protection Agency, Sustainable Apparel
Coalition is dedicated to bringing greater environmental
insight and transparency into the goods we produce. As a
founding member, Avery Dennison will have the opportunity to
collaborate with leading global apparel brands and utilize
its knowledge of sustainable solutions via the Avery
Dennison™ GreenPrint tool.
"Avery Dennison is committed to delivering sustainable
solutions for our customers through tools such as Avery
Dennison™ GreenPrint that can help increase product appeal
while reducing our impact on the earth," said Shawn Neville,
president, Avery Dennison RBIS. "As a member of the
Sustainable Apparel Coalition we look forward to leveraging
our expertise to develop a universal approach for measuring
and evaluating product sustainability performance across the
apparel industry, further supporting our customers' and the
industry's commitment to sustainable manufacturing."
As a product lifecycle analysis assessment tool, Avery
Dennison™ GreenPrint quantifies the impact of supply chain
processes and packaging, to develop standards and tools that
optimize sustainable products and manage their environmental
and social impacts, as well as drive innovation through the
supply chain. Avery Dennison RBIS' growing selection of more
sustainable products includes recycled hangtag fasteners,
paperboard hangers and water-based inks and adhesives.
"We are pleased to welcome Avery Dennison to the Sustainable
Apparel Coalition," says Jason Kibbey, executive director,
Sustainable Apparel Coalition. "As the Coalition's first
solution provider member, we look forward to the unique
contributions that Avery Dennison can offer."
Sustainable Apparel Coalition's first project is to create a
universal Index for sustainability practices that will set a
standard for apparel manufacturing that takes into account
energy usage, fair labor practices, waste removal methods and
water quality. Designed as a business-to-business tool for
internal decision-making, the Index will include more
supply-chain-specific quantitative data to deliver a truly
comprehensive product footprint score. All of the members of
the Sustainable Apparel Coalition have agreed to support the
collection of this data and make a commitment to developing
more sustainable practices. The results of the Index will be
a resource for product designers, technical development
teams, material suppliers, manufacturers and retail buyers.
Currently in beta testing stage, the Sustainable Apparel
Coalition expects to launch the Index for public use in 2012.
About Avery Dennison RBIS
Avery Dennison RBIS, a global leader in integrated apparel
and footwear industry solutions serving the global
marketplace, is a $1.5 billion division of Avery Dennison
(NYSE: AVY). Avery Dennison RBIS provides intelligent,
creative and sustainable solutions to elevate brands and
accelerate performance throughout the global retail supply
chain. The company's industry leading solutions include
proprietary heat transfer technology, labeling, packaging,
inventory management/loss prevention, price management, brand
protection, and RFID. Based in Framingham, Massachusetts,
Avery Dennison RBIS, employs 20,000 in 50 countries in 115
offices. For more information, visit
www.rbis.averydennison.com.
Avery Dennison (NYSE: AVY) helps make brands more inspiring
and the world more intelligent. The company is a global
leader in pressure-sensitive technology and materials and
retail branding and information solutions. A Fortune 500
company with sales of $6 billion from continuing operations
in 2011, Avery Dennison is based in Pasadena, California with
employees in more than 60 countries. For more information,
visit
www.averydennison.com.
About Sustainable Apparel Coalition
The Sustainable Apparel Coalition is a group of leading
apparel and footwear brands, retailers, and manufacturers who
are taking a collaborative approach to reducing environmental
and social impacts of their industries to bring greater
environmental insight and transparency into the goods we
produce.
Current Membership includes the following organizations:
Adidas, Arvind Mills, ASICS, Avery Dennison RBIS, C&A,
Columbia Sportswear, Clariant, The Coca-Cola Company, Duke
Center for Sustainability and Commerce, DuPont, DyStar,
Environmental Defense Fund, Esprit, Esquel, Gap Inc., H&M,
HanesBrands, Huntsman, INDITEX, Intradeco, JC Penney, Kohl's
Department Stores, Lenzing, Levi Strauss & Co., Li & Fung
Limited, L.L.Bean, Inc., Makalot Industrial Company, Marks &
Spencer, MAS Active, Mountain Equipment Co-op, New Balance,
Nike, Nordstrom, Otto Group, Outdoor Industry Association,
Patagonia, Pentland Brands, Pratibha Syntex Limited, PUMA,
Ramatex Group, REI, TAL Apparel, Target, Teijin Fibers
Limited, Textile Exchange, Timberland, Tiong Liong
Corporation, University of Delaware, U.S. Environmental
Protection Agency, Utrecht University, Verité, VF Corp,
Walmart, WL Gore & Associates, and WRI.
Source: Avery Dennison RBIS
Racepoint Group
Samantha Porter, 781-487-4626
Account Executive
sporter@racepointgroup.com
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