Avery Dennison Corporation : Avery Dennison RBIS Launches Brand Innovation Award at International Talent Support Fashion Competition
07/05/2012| 09:05am US/Eastern
Inspires the Next Generation of Designers to Unleash Their
Creativity with Branding
Avery Dennison Retail Branding and Information Solutions (RBIS)
announced that it will join ITS, International Talent Support, as a
Fashion Partner. Avery Dennison RBIS, a global leader in apparel and
footwear solutions, empowers leading global brands with the latest
creative trends and the innovative branding solutions that enable
designers to bring these trends to life with high-impact brand graphics,
labels and finishing touches.
This year, ITS will celebrate its 11th anniversary of
supporting young designers and students from around the world in their
final year of fashion design school. As part of the 2012 ITS Fashion
competition, Avery Dennison will introduce the first-ever Brand
Innovation Award, which will grant the winning contestant with a
?3,000 cash prize and the opportunity to design and develop integrated
branding solutions for the company's Branding Solutions Portfolio that
will be shown to all Avery Dennison RBIS global clients. Avery Dennison
will also invite the winner to visit its Customer Design and Innovation
Centre in Germany and work directly with the Avery Dennison Global
Creative Services team.
Branding is essential to the success of any apparel company, which is
why Avery Dennison has challenged the ITS finalists to unleash their
creativity and create an inspiring brand solution for their collection.
Avery Dennison will provide ITS finalists with guidance, support and the
company's full complement of branding solutions and tools - from woven
and printed labels, to standout heat transfer embellishments,
sustainable hangtags and packaging solutions.
"We have the opportunity to work with design teams from some of the
world's largest brands and are excited to bring these experiences to ITS
and the next generation of talented designers," explained Deon Stander,
Vice President and General Manager Global Commercial, Avery Dennison
RBIS. "Branding is such a vital part of the fashion industry and we are
excited to see how these talented designers integrate our unique
branding solutions into their collection."
At the ITS two-day final event in Trieste, Italy on Friday, July 13th
and Saturday, July 14th, contestants will present their
design entries to a panel of judges and winners will be announced in an
awards ceremony for the event's three competitions: ITS FASHION, ITS
ACCESSORIES, and ITS JEWELRY.
About Avery Dennison Corporation
Avery Dennison RBIS, a global leader in apparel and footwear industry
solutions, is a $1.5 billion division of Avery Dennison (NYSE: AVY).
Avery Dennison RBIS provides intelligent, creative and sustainable
solutions to elevate brands and accelerate performance from design to
retail store floor. The company's industry leading, end-to-end solutions
include innovative heat transfer technology, RFID and price management
supply chain solutions and sustainable packaging services. Based in
Framingham, Massachusetts, Avery Dennison RBIS, employs 20,000 in 50
countries. For more information, visit www.rbis.averydennison.com.
Avery Dennison helps make brands more inspiring and the world more
intelligent. The company is a global leader in pressure-sensitive
technology and materials and retail branding and information solutions.
A Fortune 500 company with sales of $6 billion from continuing
operations in 2011, Avery Dennison is based in Pasadena, California with
employees in more than 60 countries. For more information, visit www.averydennison.com.
Retail Branding and Information Solutions | Avery Dennison
Van Hoven, 508-494-1789
Vice President Global Marketing
Whittingham, + 44(0)1625 856 959
Director, Marketing Communications
+44(0)771 858 1611
Nathan Towne, 781-392-5445
© Business Wire 2012