Avery Dennison Corporation : Avery Dennison RBIS Launches Brand Innovation Award at International Talent Support Fashion Competition

Inspires the Next Generation of Designers to Unleash Their Creativity with Branding

Avery Dennison Retail Branding and Information Solutions (RBIS) announced that it will join ITS, International Talent Support, as a Fashion Partner. Avery Dennison RBIS, a global leader in apparel and footwear solutions, empowers leading global brands with the latest creative trends and the innovative branding solutions that enable designers to bring these trends to life with high-impact brand graphics, labels and finishing touches.

This year, ITS will celebrate its 11^th anniversary of supporting young designers and students from around the world in their final year of fashion design school. As part of the 2012 ITS Fashion competition, Avery Dennison will introduce the first-ever Brand Innovation Award, which will grant the winning contestant with a ?3,000 cash prize and the opportunity to design and develop integrated branding solutions for the company's Branding Solutions Portfolio that will be shown to all Avery Dennison RBIS global clients. Avery Dennison will also invite the winner to visit its Customer Design and Innovation Centre in Germany and work directly with the Avery Dennison Global Creative Services team.

Branding is essential to the success of any apparel company, which is why Avery Dennison has challenged the ITS finalists to unleash their creativity and create an inspiring brand solution for their collection. Avery Dennison will provide ITS finalists with guidance, support and the company's full complement of branding solutions and tools - from woven and printed labels, to standout heat transfer embellishments, sustainable hangtags and packaging solutions.

"We have the opportunity to work with design teams from some of the world's largest brands and are excited to bring these experiences to ITS and the next generation of talented designers," explained Deon Stander, Vice President and General Manager Global Commercial, Avery Dennison RBIS. "Branding is such a vital part of the fashion industry and we are excited to see how these talented designers integrate our unique branding solutions into their collection."

At the ITS two-day final event in Trieste, Italy on Friday, July 13^th and Saturday, July 14^th, contestants will present their design entries to a panel of judges and winners will be announced in an awards ceremony for the event's three competitions: ITS FASHION, ITS ACCESSORIES, and ITS JEWELRY.

About Avery Dennison Corporation

Avery Dennison RBIS, a global leader in apparel and footwear industry solutions, is a $1.5 billion division of Avery Dennison (NYSE: AVY). Avery Dennison RBIS provides intelligent, creative and sustainable solutions to elevate brands and accelerate performance from design to retail store floor. The company's industry leading, end-to-end solutions include innovative heat transfer technology, RFID and price management supply chain solutions and sustainable packaging services. Based in Framingham, Massachusetts, Avery Dennison RBIS, employs 20,000 in 50 countries. For more information, visit www.rbis.averydennison.com.

Avery Dennison helps make brands more inspiring and the world more intelligent. The company is a global leader in pressure-sensitive technology and materials and retail branding and information solutions. A Fortune 500 company with sales of $6 billion from continuing operations in 2011, Avery Dennison is based in Pasadena, California with employees in more than 60 countries. For more information, visit www.averydennison.com.

Retail Branding and Information Solutions | Avery Dennison
Tracy Van Hoven, 508-494-1789
Vice President Global Marketing Communications
tracy.vanhoven@averydennison.com
or
Karen Whittingham, + 44(0)1625 856 959
Director, Marketing Communications
Mobile: +44(0)771 858 1611
karen.whittingham@eu.averydennison.com
or
Racepoint Group
Nathan Towne, 781-392-5445
ntowne@racepointgroup.com

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