Proven demand

Increased demand comes after a busy 2014 for cybersecurity events and suggests consumers are more security conscious as a result.

There is demand for security apps - the continued popularity of AVG AntiVirus Security FREE, which was the first security app to exceed 100m downloads on Google Play, shows this.  People, however, are not only protecting their devices with free security apps but are willing to invest in the solutions that they trust.

This is echoed in the recent MEF Global Consumer Trust Report where 64% of those studied use software or apps to guard passwords and protect against malware and only one in ten (11%) take no steps to protect their device.

Highly Rated

AppAnnie's report also highlighted that AVG AntiVirus Security FREE is receiving overwhelmingly positive reviews from the public.

During December, AVG's AntiVirus Security FREE received an average rating of 4.6 from over 33,000 reviews, with 77% of all users awarding us a maximum score of five stars.

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