UTAIR AVIATION The Air Marathon for a Good Cause, a five city blood drive initiated by LG Electronics was launched today. The social project in support of the large-scale blood and blood components donation promotional programme developed by Ministry of Healthcare of Russian Federation and Federal Biomedical Agency will travel through five cities of Siberia and Ural from September 23 to October 11. This project is organized by LG Electronics, UTair and Eldorado, a long-term LG partner in the consumer electronics business and social projects. UTair aircraft and participants will visit Irkutsk, Tyumen, Yekaterinburg, Novosibirsk and Omsk where UTair and Eldorado employees and members of the state sponsored Run after Me project for youth will take part in Donor Days organized by the Ministry of Healthcare and the Federal Biomedical Agency. This large-scale social initiative also has support from famed Russian bobsledder Alexander Zubkov, a two-time 2014 Olympic Champion, a world champion and a four-time Europe champion. Tatyana Shakhnes, PR Director at LG Electronics Russia and a member of Coordination Centre for Donation in the Civic Chamber of the Russian Federation, will give a talk on the importance of corporate volunteering in blood drives at universities and colleges at every city of the Air Marathon. LG has already held similar talks promoting blood donation at educational centers in 22 cities across Russia.
The eighteen day long Air Marathon for a Good Cause was created to support and develop corporate blood donation, to promote the importance of socially responsible business and to unite several of Russians largest corporations with the goal of accomplishing a highly visible mission with a broad impact. The initiative is also extending the geography of blood donation and developing public service ideas and health education among youth. The Air Marathon for a Good Cause is a successor of such projects as the Innovations and Good Deeds on Rails and the Technology for a Good Cause Marathon , also multi-city events in which Eldorado employees helped run several donation events organized by the Russian Ministry of Healthcare and the Federal Biomedical Agency and initiated by LG Electronics.
"The formation of a culture of corporate donation has been a huge contribution to development of massive scale voluntary blood donation and it's setting an example of government and business successfully cooperating to achieve social goals," said Federal Biomedical Agency Administrator Vladimir Uiba. "The issue of putting socially responsible business ideals into practice is becoming more and more important every year, and this event will not only set an example for other companies on the market, but also send an important message to the corporate community - that the essence of blood donation is a genuine urge to help your neighbors."
From September 23 to October 11 UTair Aviation aircraft will fly participants of the Air Marathon for a Good Cause to visit Irkutsk (September 25-26), Tyumen (September 29-30), Yekaterinburg (October 1), Novosibirsk (October 6-7), and Omsk (October 9-10). As a part of the tradition, Russian sportsmen will serve as blood drive ambassadors of a healthy lifestyle. Over the last five years the blood drive movement has attracted such prominent Russian sportsmen and celebrities as Konstantin Dzu, Alexei Nemov, Tatyana Navka, Svetlana Khorkina, Irina Tchachina, Svetlana Masterkova, Natalya Ragozina, Ruslan Nigmatullin, Dmitry Sautin, Alexei Yagudin, Maria Petrova, Alexei Tikhonov, Edgard Zapashny, Dmitry Malikov and many others.
"Serving Russian society is one of the primary goals of LG Electronics social policy in Russia," said LG Electronics Russia President Mr. Dae Hyeon Song. "The Air Marathon for a Good Cause is another step in this direction, a large-scale event aimed at drawing attention to the importance of blood donation among both the broader public and companies. Here at LG we are convinced that large companies uniting in a desire to help people are capable of offering significant support to regular blood donation." This is why the support from the employees of LG partners, UTair Airlines and Eldorado, is such an important detail of this blood drive marathon.
"UTair is proud to participate in and support the Air Marathon for a Good Cause," said UTair General Director Andrey Martirosov. "UTair aircraft will fly all event participants between five cities in the airline's network with comfort and speed. We're glad that over the years our company has been of service to the community by participating in various social projects. This is, for us, an important mission."
Since LG Electronics partnered with the Russian Ministry of Healthcare and the Federal Biomedical Agency in the large-scale blood and blood components donation promotional programme in 2009, a total of 62 Donor Days have been organized and 25% of LG Electronics employees have become blood donors. In 2012 the donation relay race Innovation and Good Deeds on Rails , organized as a part of the LG Corporate blood donation project, was accepted by the Russian Book of Records as the longest relay race ever completed with total distance of 4,285 km. Each of the eight cities the race passed through hosted blood drive events featuring famous Russian sports personalities serving as Ambassadors of Good. In 2013 LG Electronics held a second large-scale blood drive project - the Technology for a Good Cause Marathon - to support the programme developed by the Ministry of Healthcare and the Federal Biomedical Agency. Event participants travelled by boat through eight Russian cities where Donor Days featuring famous sportsmen were held, together with talks for students on the importance of volunteering for blood drives. The project was co-organized by the Federal Agency for Youth Affairs and the Federal Technology for a Good Cause Project. Eldorado and LG Electronics, partners in the consumer electronics business and in social projects, both took part in the event.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader in consumer electronics, mobile communications and home appliances, employing 87,000 people working in 113 subsidiaries around the world. With 2013 global sales of USD 53.10 billion (KRW 58.14 trillion), LG comprises five business units - Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning & Energy Solution and Vehicle Components - and is one of the world's leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2013 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit www.lg.ru .
UTair Aviation is the core enterprise of UTair Group consisting of companies performing aircraft operations with fixed wing and rotary wing aircraft as well as enterprises offering MRO, personnel training, flight services and air transportation sales services. UTair Aviation ranks among the top three Russian airlines. In 2013 UTair Aviation aircraft transported 9,625,295 passengers and the combined UTair Group fleet transported 10,413,803 passengers. UTair Aviation operates more than 150 fixed wing aircraft and performs flights to 110 destinations in Russia and abroad. The airline maintains its central hub at Vnukovo International Airport in Moscow, from which it performs more than 100 flights daily. UTair Aviation is the world's largest airline in fleet size and capacity with more than 350 helicopters of various types, primarily of the Mil and Eurocopter families. UTair helicopters meet customer service needs on four continents. The main customers of UTair helicopter operations in Russia are leading oil and gas companies with whom the airline has maintained cooperation for over 40 years. Since 1991, UTair has been a provider of air transport services for the humanitarian missions of the United Nations, having been a leading provider since 2001. Possibilities of the park and professional teams provide safe, high quality air transport operations of any degree of complexity in all geographical and climatic zones of the world.
Eldorado is the largest Russian retailer of consumer electronics and household appliances. The company's network covers over 200 cities in a number of regions of Russia. Eldorado actively develops multichannel sales and has over 500 stores. The Eldorado network unites traditional and innovative sales formats, including Internet hypermarkets and Internet outlets. Eldorado has received numerous awards including the People's Brand 2012, Company of the Year 2012, HR-Brand 2013 and three consumer rights and service quality awards. Eldorado is a subsidiary of PPF, one of the largest investment companies of Central and Eastern Europe. For more information visit www.eldorado.ru .
Since 2008 to the present time, the Russian Federal Ministry of Healthcare and the Federal Biomedical Agency have been developing and operating a large-scale Programme for the Development of Blood Services. In 2014 the Programme includes Russian Federation regions which received Federal budget subsidies to implement measures for the development of Blood Services and to enhance the material and technical base and inter-budgetary transfers for informatization of regional enterprises, and federal organizations. The Programme budget for 2014 is near 5 billion rubles. The Development of Blood Services Programme covers all 83 administrative regions of the Russian Federation.
The Programme for the Development of Blood Services is inseparable from the constant development of communication infrastructure:
The Blood Services website - www.yadonor.ru - is an extensive database for all members of the blood donation movement: donors, volunteers, non-profit organizations, enterprises and companies, public councils, and journalists. A special Business Partnership section was developed for companies and groups ready to support donation of blood and blood components. This section contains complete information on the ways individuals and organizations can cooperate with Blood Services and has an online application form to become a member of the blood donation movement. The site contains detailed information for first-time blood donors on how to prepare for donation. The website also features a special Donor Survey that helps potential donors check their health status and eligibility to donate blood.
Hotline on blood donation - 8-800-333-33-30 (24/7, calls free within Russia).
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