According Fabrice, LiveLike's aim is simple: 'To use 'mixed reality' to bring you and your friends together in a sports viewing experience that's as easy a turning your television set on, and as thrilling as going to the stadium.'

With company expertise coming from all sectors of the media and entertainment industry - gaming, film and television industries - LiveLike's pool of talent is well placed to enable broadcasters and sports teams to deliver immersive, live sports viewing experiences.

For such a young company, industry recognition come quickly. Presented with the NFL and TechCrunch's 1 and Future award in the broadcast category, 'bringing home the game', LiveLike is seeing demand amongst broadcasters for its application accelerate.

However, building out the augmented reality aspect brought its own set of challenges, Fabrice continues: 'There's three UHD cameras in the set-up, and everyone is well aware of the huge data challenges handling UHD brings. And to make the viewer experience even more attractive, we needed to enhance the feeds with graphics and other video sources.'

Avid Technology Inc. issued this content on 12 April 2016 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 12 April 2016 16:41:27 UTC

Original Document: http://www.avidblogs.com/avids-collaboration-vr-innovator-livelike-brings-compelling-mixed-reality-experiences-sports-fans/