Avid Technology : From Technology Trends to Digi-Culture — New Sessions Announced for Avid Connect 2018

As Chief Technical Officer at Globo TV, Raymundo Barros is responsible for overseeing all IT, Engineering and Technology Operations. He led and spearheaded major initiatives such as the transition to digital TV and the creation and distribution of 4K, 4K HDR and IP infrastructure for live production systems.

In the industry panel session Technology Trends & Digital Disruption: Media Industry CTO Perspectives, Raymundo will be sharing his unique insights on technology's role in ensuring enterprise-wide success, and strategies to meet the business and content supply chain needs of the future. Key technology topics covered will include cloud, 4K/UHD, IP technologies, security, cognitive services/AI, the omni-screen experience…and more!

As you might expect, cloud is a common thread that runs - or maybe floats - through many of the sessions at Avid Connect.

Martin Wahl is Principal Program Manager in Microsoft's Azure Media Services product engineering group. Martin focuses on technical evangelism and global customer & partner engagement for driving live broadcast, premium on-demand video streaming and video AI solutions developed and running from the Azure cloud.

Martin will be participating in the industry panel session The Cloud Revolution: Taking Media Operations to New Heights, taking a fresh look at the current technologies and various approaches that can help media organizations develop their own cloud strategy and better understand various options for deployment and migration.

Key topics that will be addressed include ingress/egress & migration strategies, media storage approaches, metadata management, content and data analytics, leveraging artificial intelligence, business intelligence and workflow automation.

Describing herself as a 'digi-cultural trend analyst' author and consultant Lauren deLisa Coleman helps businesses understand how to better interact with today's tech-savvy, pop culture millennials in a session titled Socio-Economic Digitalism: Trends in Millennial Content Consumption.

Lauren has contributed to such media outlets as Daily Beast, cnbc.com, The Next Web, and The Huffington Post. She is also a guest commentator on MSNBC. An innovator and thought-leader, she has provided digi-culture intelligence and strategy guidance to people as diverse as Snoop Dogg and a team of Microsoft executives!

Already this year Lauren has spoken at CES, Google and Sundance, and we're really excited to have Lauren bring her unique perspective on the digital age to Avid Connect.