Moving beyond cloud workflows, a few other common topics arose at the event that in my opinion will play a critical role in the media industry's future. For quick reference, here's a breakdown of those topics and what we're doing at Avid to see them gain traction:

A camera daily process that is highly scalable and automated. Why do this?

A typical dailies process requires transcoding, re-wrapping and metadata insertion for a large volume of camera original material to create proxies and high resolution media. These processes also require asset management and archive services to keep track of the media and versions. There are multiple Avid products and modules such as Avid Media | Director, and Interplay | Media Services that support automated processing and seamless relinking. There are APIs such as AMT and Interplay Web Services that Avid offers under its connectivity toolkit program to enable other products to fit into the workflow. The continued development of the Avid MediaCentral Platform is enabling a highly scalable, portable and resilient architecture for these services and for asset management-whether Avid supplied or 3 parties.

Secure point-to-point networking, a key area of growth, to transfer media from remote locations back to the facility to complete an end-to-end workflow.

With the Avid platform based products, several remote network-based transfers are core to workflows. Examples include remote transfers under Avid Interplay services, remote streaming, and media delivery using Media Composer | Cloud. As we enhance the platform further, we continue to use the latest technologies for fast and secure transfers over larger distances, including transfers between client and cloud storage locations.

4K/Ultra HD and HDR workflows. They're hot and they're here to stay.

Avid provides an end-to-end editing, storage, asset management solution in this area and a resolution independent DNxHR codec that is being standardized as part of SMPTE VC-3. The recently release Media Composer 8.5 version adds native HDR project support for multiple standards such as SMPTE 2084 (PQ), Hybrid Log Gamma and ACES profile amongst others.

The connections we made at the retreat and innovations we shared will undoubtedly make lasting impressions on Hollywood and all those who work in post production. I know the Hollywood post industry will benefit from the MediaCentral Platform and tools within it, which will give them the power to make their customers post production experience more simple and streamlined as ever.

Avid Technology Inc. issued this content on 11 March 2016 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 11 March 2016 19:44:06 UTC

Original Document: http://www.avidblogs.com/how-avid-is-advancing-key-industry-trends-highlighted-at-the-hpa-tech-retreat-2016/