Extension of tight collaboration to all of Europe to widen customer base

Apr 28, 2015

Munich - Avnet Electronics Marketing EMEA, a business region of Avnet, Inc. (NYSE: AVT), has decided to enhance the selling strength of its two semiconductor distribution organizations SILICA and Avnet Memec by combining the sales forces of both distributors into one. The change will be effective June 29, 2015.

As both distributors belong to the same legal entity and already collaborate at the back end (IT, Finance, Operations, Asset), it was a logical conclusion to extend the close sales collaboration of SILICA and Avnet Memec in some countries (Austria, Switzerland and Iberia) to all of EMEA. The demand creation activities, technical marketing and application support will remain separate; the Memec name will be retained to help drive specific marketing and demand creation (design-win) efforts.

According to Miguel Fernandez, president of Avnet EM EMEA, "This collaboration has evolved over a long period and proven to be very effective both at the sales side in some smaller countries and the operational side of the business across Europe. Making SILICA and Avnet Memec one company across Europe with two distinctive demand creation forces will help us drive scale and focus for many exclusive manufacturer relationships."

The new, combined organization will be led by Mario Orlandi, the president of SILICA, who said: "This is an opportunity to extend our offerings and our customer base at the same time. As we operate in a competitive market environment where speed of execution and expertise are king, we leverage the growth scalability of a bigger sales force while keeping the technical focus of specialist distribution."

Avnet Electronics Marketing EMEA
Avnet Electronics Marketing EMEA, a business region of Avnet, Inc. (NYSE: AVT), is a leading electronics distributor in Europe offering semiconductors, interconnect, passive & electromechanical components from leading manufacturers and supports customers with exceptional technical resources, logistics and supply chain solutions. Avnet EM EMEA operates with a focused customer and supplier strategy, addressing different market segments with dedicated business units: EBV Elektronik, SILICA, Avnet Abacus, Avnet Memec, Avnet Embedded and MSC Technologies combine exceptional engineering and industry knowledge to enable a rapid response to a broad variety of technical and commercial customer needs. Customers benefit from the best range of electronic components, technical support, world class logistics and supply chain solutions. www.avnet.eu.

About Avnet, Inc.
Avnet, Inc. (NYSE: AVT), a Fortune 500 company, is one of the largest distributors of electronic components, computer products and embedded technology serving customers globally. Avnet accelerates its partners' success by connecting the world's leading technology suppliers with a broad base of customers by providing cost-effective, value-added services and solutions. For the fiscal year ended June 28, 2014, Avnet generated revenue of $27.5 billion. For more information, visit www.avnet.com.

Press Contact
Georg Steinberger
VP Communications
Avnet Electronics Marketing EMEA
georg.steinberger@avnet.eu
+49-172-8228186

Anja Woithe
Senior PR Manager - Avnet Electronics Marketing EMEA
Im Technologiepark 2-8, D-85586 Poing
T:+49 (0) 8121 774 459
F:+49 (0) 8121 774 98 439
E: anja.woithe@avnet.eu

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