Axfood’s 2017 CMD: Axfood – a strong player in a changing market
November 28, 2017 at 11:09 am EST
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Today, 28 November, Axfood held a Capital Markets Day in Stockholm. The focus today was to inform the capital market about Axfood's updated strategic direction and to increase understanding for how Dagab, Willys, Hemköp and sustainability work create value.
The food retail market is changing and Axfood is changing with it. During the day, President and CEO Klas Balkow described the trends and opportunities offered by this changing market and Axfood's response to them.
Growth is high on Axfood's agenda and three of the six strategic areas are about maintaining a high growth rate with customers as the starting point. The growth areas are customer offer, customer meeting and expansion. Axfood's aim is to grow more than the market. Two strategic areas illustrate how efficiency will be further improved, partly through logistics solutions and partly through smarter work approach such as increased digitalization. Tomorrow's logistics solutions are decisive for profitability within e-commerce and relate, among other things, to automation and e-commerce picking in a dark store in an integrated solution.
Starting from a low share of food retail, e-commerce in Sweden has a high growth rate which opens opportunities to take an early position. Today, Axfood's three online concepts reach five million customers. Although e-commerce within Axfood is at an early stage, Axfood is showing significantly stronger growth than the market. It is clear that both Willys and Hemköp are increasing sales through their respective omnichannel strategies.
På Axfood arbetar vi med passion för mat och människor. Mat som är bra och hållbar. Kedjorna Willys och Hemköp ingår, liksom Tempo, Handlar ́n och Direkten som är handlarägda och organiseras av Axfood Närlivs. Grossist-försäljning sker genom kedjan Axfood Snabbgross och partihandel drivs genom Dagab. Axfood är också ägare till mat.se, Middagsfrid samt delägare i Urban Deli och Eurocash. Axfood är noterat på Nasdaq Stockholm och huvudägare är Axel Johnson AB. Läs mer på axfood.se (http://www.axfood.se)
Axfood AB published this content on 28 November 2017 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 28 November 2017 16:07:04 UTC.
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Axfood AB is a Sweden-based company engaged in the food retail and wholesale trade in Sweden. The Companyâs retail business is conducted through three wholly owned chains: Willys, specializing in discount food retail; Hemkop, which is engaged in the sales of food retail products, and PrisXtra, which is a grocery chain serving the Stockholm market. The Company owns and operates over 200 retail stores. The Companyâs wholesale business is conducted through Dagab, which supplies Axfood Group and the Vi chain, and Axfood Narlivs, a convenience store wholesaler. Axfood has a portfolio of private labels, including Hemkop, Garant, Garant Ekologiska varor, Aware, Saklart, Func and Fixa. Among others, the Company operates via Middagsfrid AB. The Company's major shareholder is Axel Johnson AB.
AXFOOD AB 
