B&M European Value Retail : Opens New Store in Birkenhead Ahead of Black Friday

There was plenty of excitement in Birkenhead today as B&M opened its new Birkenhead store ahead of schedule.

The addition to B&M's portfolio in the region comes as a huge boost to the local economy, creating 50 jobs for people from the area.

With building work completed early, it meant that the new store could be opened in time for Black Friday, giving customers the perfect chance to pick up some bargains.

Visitors to the store, located on The Rock Retail Park, will be able to browse a wide range of branded and own label goods, including toys, groceries, health & beauty and pet ranges.

As part of the opening celebrations, B&M employees invited local charity, The Ark, to be their VIP for the day. Local Mayor, Cllr Ann MacLachan was also in attendance.

The charity provides local homeless people with short-term accommodation, as well as the support and guidance they need to help them build confidence and secure permanent long term accommodation.

The foundation were handed £250 worth of vouchers to spend in-store as a thank you for their hard work in the community.

The store manager, Amanda Sullivan, said: 'The team from The Ark really stood out for us as they go the extra mile for local community. We wanted to give them some VIP treatment as a thank you for all the hard work they do.

'We hope that our donation can help them to continue the great work they do.'

She also commented: 'The new team have been working really hard to get the store ready for opening day and we can't wait to get the doors open and show customers their new B&M Birkenhead.'