BEIJING, Feb. 11, 2015 /PRNewswire/ -- Baidu, Inc. (NASDAQ: BIDU) ("Baidu" or the "Company"), the leading Chinese language Internet search provider, today announced its unaudited financial results for the fourth quarter and fiscal year ended December 31, 2014([1]).

http://photos.prnewswire.com/prnvar/20081103/BAIDULOGO

Fourth Quarter and Fiscal Year 2014 Highlights


    --  Total revenues in the fourth quarter of 2014 were RMB14.050 billion
        ($2.264 billion), a 47.5% increase from the corresponding period in
        2013. Mobile revenue represented 42% of total revenue for the fourth
        quarter of 2014, up from 36% in the third quarter of 2014.
    --  Total revenues in fiscal year 2014 were RMB49.052 billion ($7.906
        billion), a 53.6% increase from 2013. Mobile revenue represented 37% of
        total revenue for fiscal year 2014.
    --  Operating profit in the fourth quarter of 2014 was RMB2.952 billion
        ($475.8 million), a 7.8% increase from the corresponding period in 2013.
    --  Operating profit in fiscal year 2014 was RMB12.804 billion ($2.064
        billion), a 14.4% increase from 2013.
    --  Net income attributable to Baidu in the fourth quarter of 2014 was
        RMB3.229 billion ($520.4 million), a 16.0% increase from the
        corresponding period in 2013. Diluted earnings attributable to Baidu per
        ADS for the fourth quarter of 2014 were RMB9.01 ($1.45); diluted
        earnings attributable to Baidu per ADS excluding share-based
        compensation expenses (non-GAAP) for the fourth quarter of 2014 were
        RMB9.97 ($1.61).
    --  Net income attributable to Baidu in fiscal year 2014 was RMB13.187
        billion ($2.125 billion), a 25.4% increase from 2013. Diluted earnings
        attributable to Baidu per ADS for the fiscal year 2014 were RMB37.32
        ($6.01); diluted earnings attributable to Baidu per ADS excluding
        share-based compensation expenses (non-GAAP) for fiscal year 2014 were
        RMB40.05 ($6.45).

"2014 was a year of remarkable accomplishment for Baidu. We've successfully transitioned from a PC-centric to a mobile-first company, positioning us well for the next phase of our mobile opportunity: connecting people with services," said Robin Li, chairman and chief executive officer of Baidu. "In December, for the first time search revenue from mobile surpassed PC."

"Robust mobile performance again drove our strong topline growth this quarter and underpinned the reacceleration of our revenue growth in 2014." said Jennifer Li, chief financial officer of Baidu. "The investments we've made in mobile over the last two years have clearly paid off and set the stage for Baidu to capture an even larger market opportunity. 2015 will be an important year for Baidu as we execute on our plan and invest for the next phase of mobile growth. For the upcoming quarter, our guidance reflects the combined impact of both the late timing of Chinese New Year this year and mobile's growing traffic contribution, which monetizes at a rate lower than that of PC. We expect mobile's monetization rate to trend up throughout the year."

Fourth Quarter 2014 Results

Baidu reported total revenues of RMB14.050 billion ($2.264 billion) for the fourth quarter of 2014, representing a 47.5% increase from the corresponding period in 2013.

Online marketing revenues for the fourth quarter of 2014 were RMB13.845 billion ($2.231 billion), representing a 46.3% increase from the corresponding period in 2013. Baidu had about 523,000 active online marketing customers([2]) in the fourth quarter of 2014, representing a 16% increase from the corresponding period in 2013 and a 1.4% increase from the third quarter of 2014. Revenue per online marketing customer for the fourth quarter of 2014 was approximately RMB26,400 ($4,255), a 26.3% increase from the corresponding period in 2013 and a 1.9% increase compared to the third quarter of 2014.

Traffic acquisition cost as a component of cost of revenues was RMB1.887 billion ($304.2 million), representing 13.4% of total revenues, as compared to 12.3% in the corresponding period in 2013 and 12.9% in the third quarter of 2014. The increase mainly reflects increased contribution of contextual ads, mobile and promotion of Hao123.

Bandwidth costs as a component of cost of revenues were RMB748.6 million ($120.7 million), representing 5.3% of total revenues, compared to 5.9% in the corresponding period in 2013.

Depreciation costs as a component of cost of revenues were RMB553.6 million ($89.2 million), representing 3.9% of total revenues, compared to 4.3% in the corresponding period in 2013.

Content costs as a component of cost of revenues were RMB592.0 million ($95.4 million), representing 4.2% of total revenues, compared to 3.8% in the corresponding period in 2013, and 3.7% in the third quarter of 2014. The increase was mainly due to iQiyi's increased content costs.

Selling, general and administrative expenses were RMB3.524 billion ($568.0 million), representing an increase of 89.2% from the corresponding period in 2013, and an increase of 30.5% from the previous quarter, primarily due to an increase in promotional spending for mobile products and services.

Research and development expenses were RMB2.136 billion ($344.2 million), a 69.0% increase from the corresponding period in 2013?and an increase of 16.6% from the previous quarter, primarily due to an increase in the number of research and development personnel.

Share-based compensation expenses, which were allocated to related operating costs and expense line items, were RMB339.0 million ($54.6 million) in the fourth quarter of 2014, compared to RMB177.4 million in the corresponding period in 2013, and RMB234.2 million in the third quarter of 2014. The increase reflects year-end true-up and incentives granted to one of our subsidiaries.

Operating profit was RMB2.952 billion ($475.8 million), representing a 7.8% increase from the corresponding period in 2013. Operating profit excluding share-based compensation expenses (non-GAAP) was RMB3.291 billion ($530.4 million), a 12.8% increase from the corresponding period in 2013.

Income tax expense was RMB538.5 million ($86.8 million), compared to income tax expense of RMB338.8 million in the corresponding period in 2013. The effective tax rate for the fourth quarter of 2014 was 15.6% as compared to 11.2% for the corresponding period in 2013.

Net income attributable to Baidu was RMB3.229 billion ($520.4 million), representing a 16.0% increase from the corresponding period in 2013. Basic and diluted earnings per ADS for the fourth quarter of 2014 amounted to RMB9.05 ($1.46) and RMB9.01 ($1.45), respectively.

Net income attributable to Baidu excluding share-based compensation expenses (non-GAAP) was RMB3.568 billion ($575.1 million), a 20.5% increase from the corresponding period in 2013. Basic and diluted earnings per ADS excluding share-based compensation expenses (non-GAAP) for the fourth quarter of 2014 amounted to RMB10.02 ($1.61) and RMB9.97 ($1.61), respectively.

As of December 31, 2014, the Company had cash, cash equivalents and short-term investments of RMB57.671 billion ($9.295 billion).

Net operating cash inflow for the fourth quarter of 2014 was RMB5.342 billion ($861.0 million). Capital expenditures for the fourth quarter of 2014 were RMB1.540 billion ($248.3 million).

Adjusted EBITDA (non-GAAP), defined in this announcement as earnings before interest, taxes, depreciation, amortization, other non-operating income and share-based compensation expenses, was RMB4.125 billion ($664.8 million) for the fourth quarter of 2014, representing a 15.8% increase from the corresponding period in 2013.

Fiscal Year 2014 Results

Total revenues in 2014 were RMB49.052 billion ($7.906 billion), representing a 53.6% increase from 2013.

Online marketing revenues in 2014 were RMB48.495 billion ($7.816 billion), representing a 52.5% increase from 2013. The growth was driven by increases in both the number of active online marketing customers and revenue per customer. Baidu had about 813,000 active online marketing customers in 2014, representing an 8.0% increase from 2013. Revenue per online marketing customer for 2014 was RMB59,400 ($9,574), an increase of 40.8% from 2013.

Traffic acquisition costs in 2014 were RMB6.328 billion ($1.020 billion), representing 12.9% of total revenues, compared to 11.6% in 2013. The increase mainly reflects increased contribution of contextual ads, mobile and promotion of Hao123.

Bandwidth costs as a component of cost of revenues were RMB2.848 billion ($459.0 million), representing 5.8% of total revenues, compared to 6.1% in 2013.

Depreciation costs as a component of cost of revenues were RMB1.959 billion ($315.7 million), representing 4.0% of total revenues, compared to 4.6% in 2013.

Content costs as a component of cost of revenues were RMB1.872 billion ($301.7 million), representing 3.8% of total revenues, compared to 2.6% in 2013. The increase was mainly due to iQiyi's increased content costs.

Selling, general and administrative expenses in 2014 were RMB10.382 billion ($1.673 billion), representing an increase of 100.7% from the previous year, primarily due to an increase in promotional spending for mobile products and services.

Research and development expenses totaled RMB6.981 billion ($1.125 billion) in 2014, representing a 70.0% increase from 2013, primarily due to an increase in the number of research and development personnel.

Share-based compensation expenses, which were allocated to related operating cost and expense line items, were RMB962.7 million ($155.2 million) in 2014, compared to RMB514.7 million in 2013. The increase was a result of increased share grants to employees.

Operating profit in 2014 was RMB12.804 billion ($2.064 billion), a 14.4% increase from 2013. Operating profit excluding share-based compensation expenses (non-GAAP) in 2014 was RMB13.767 billion ($2.219 billion), representing a 17.6% increase from 2013.

Income tax expense was RMB2.231 billion ($359.6 million), compared to an income tax expense of RMB1.829 billion in 2013. The effective tax rate for 2014 was 15.4% as compared to 15.0% in 2013.

Net income attributable to Baidu in 2014 was RMB13.187 billion ($2.125 billion), representing a 25.4% increase from 2013. Basic and diluted earnings attributable to Baidu per ADS for 2014 amounted to RMB37.46 ($6.04) and RMB37.32 ($6.01), respectively.

Net income attributable to Baidu excluding share-based compensation expenses (non-GAAP) in 2014 was RMB14.150 billion ($2.281 billion), reflecting a 28.2% increase from 2013. Basic and diluted earnings attributed to Baidu per ADS excluding share-based compensation expenses (non-GAAP) in 2014 were RMB40.21 ($6.48) and RMB40.05 ($6.45), respectively.

Net operating cash inflow in 2014 was RMB17.937 billion ($2.891 billion). Capital expenditures in 2014 were RMB4.827 billion ($778.0 million).

Adjusted EBITDA (non-GAAP) was RMB16.755 billion ($2.700 billion) in 2014, representing a 21.3% increase from 2013.

Outlook for First Quarter 2015

Baidu currently expects to generate total revenues in an amount ranging from RMB12.645 billion ($2.038 billion) to RMB13.065 billion ($2.106 billion) for the first quarter of 2015, representing a 33.2% to 37.6% year-over-year increase. This forecast reflects Baidu's current and preliminary view, which is subject to change.

Conference Call Information

Baidu's management will hold an earnings conference call at 8:00 PM on February 11, 2015, U.S. Eastern Time (9:00 AM on February 12, 2015, Beijing/Hong Kong Time).

Dial-in details for the earnings conference call are as follows:



    International:                                         +65 67239381

    US:                                                   +1 8456750437

    UK:                                 +44-2030598139

    Hong Kong:                                            +852 30186771


    Passcode for all regions:                                  71423813

A replay of the conference call may be accessed by phone at the following number until February 19, 2015:



    International:                      +61-2-8199-0299

    Passcode:                                             71423813

Additionally, a live and archived webcast of this conference call will be available at http://ir.baidu.com.

About Baidu

Baidu, Inc. is the leading Chinese language Internet search provider. As a technology-based media company, Baidu aims to provide the best and most equitable way for people to find what they're looking for. In addition to serving individual Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu's ADSs trade on the NASDAQ Global Select Market under the symbol "BIDU". Currently, ten ADSs represent one Class A ordinary share.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Among other things, the outlook for the first quarter 2015 and quotations from management in this announcement, as well as Baidu's strategic and operational plans, contain forward-looking statements. Baidu may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Baidu's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: our growth strategies; our future business development, including development of new products and services; our ability to attract and retain users and customers; competition in the Chinese, Japanese and other Internet search markets; competition for online marketing customers; changes in our revenues and certain cost or expense items as a percentage of our revenues; the outcome of ongoing, or any future, litigation or arbitration, including those relating to intellectual property rights; the expected growth of the Chinese language Internet search market and the number of Internet and broadband users in China; Chinese governmental policies relating to the Internet and Internet search providers and general economic conditions in China, Japan and elsewhere. Further information regarding these and other risks is included in our annual report on Form 20-F and other documents filed with the Securities and Exchange Commission. Baidu does not undertake any obligation to update any forward-looking statement, except as required under applicable law. All information provided in this press release and in the attachments is as of the date of the press release, and Baidu undertakes no duty to update such information, except as required under applicable law.

About Non-GAAP Financial Measures

To supplement Baidu's consolidated financial results presented in accordance with GAAP, Baidu uses the following measures defined as non-GAAP financial measures by the SEC: adjusted EBITDA, operating profit excluding share-based compensation expenses, net income excluding share-based compensation expenses, and basic and diluted earnings per ADS excluding share-based compensation expenses. The presentation of these non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with GAAP. For more information on these non-GAAP financial measures, please see the tables captioned "Reconciliations of non-GAAP results of operations measures to the nearest comparable GAAP measures" and "Reconciliation from net cash provided by operating activities to adjusted EBITDA" set forth at the end of this release.

Baidu believes that these non-GAAP financial measures provide meaningful supplemental information regarding its performance and liquidity by excluding certain expenses, particularly share-based compensation expenses, that may not be indicative of its operating performance or financial condition from a cash perspective. We believe that both management and investors benefit from referring to these non-GAAP financial measures in assessing our performance and when planning and forecasting future periods. These non-GAAP financial measures also facilitate management's internal comparisons to Baidu's historical performance and liquidity. Baidu has computed its non-GAAP financial measures using the same consistent method from quarter to quarter since April 1, 2006. We believe these non-GAAP financial measures are useful to investors in allowing for greater transparency with respect to supplemental information used by management in its financial and operational decision making. A limitation of using these non-GAAP financial measures is that these non-GAAP measures exclude share-based compensation charge that has been and will continue to be for the foreseeable future a significant recurring expense in our results of operations. A limitation of using non-GAAP adjusted EBITDA is that it does not include all items that impact our net income for the period. Management compensates for these limitations by providing specific information regarding the GAAP amounts excluded from each non-GAAP measure. The accompanying tables have more details on the reconciliations between GAAP financial measures that are most directly comparable to the non-GAAP financial measures.

For investor and media inquiries, please contact:

China
Sharon Ng
Baidu, Inc.
Tel: +86-10-5992-4958
Email: ir@baidu.com



    [1]             This announcement contains
                    translations of certain RMB amounts
                    into U.S. dollars at specified
                    rates solely for the convenience of
                    the reader. Unless otherwise noted,
                    all translations from RMB to U.S.
                    dollars are made at a rate of
                    RMB6.2046 to US$1.00, the effective
                    noon buying rate as of December 31,
                    2014, in The City of New York for
                    cable transfers of RMB as certified
                    for customs purposes by the Federal
                    Reserve Bank of New York.


    [2]             The number of active online
                    marketing customers and revenue per
                    online active customer exclude our
                    group-buying related businesses
                    for consistency with previous
                    reporting.


    Baidu, Inc.

    Condensed Consolidated Statements of Income

                                                                                                                                 Twelve Months Ended

                                                                                Three Months Ended
                                                                                ------------------

                                                                                   December 31,           December 31,              September 30,            December 31,              December 31,

    (In RMB thousands except for share, per share (or ADS) information)                              2014                   2013                        2014                      2014                       2013
    ------------------------------------------------------------------                               ----                   ----                        ----                      ----                       ----

                                                                                    Unaudited              Unaudited                  Unaudited               Unaudited                  Audited

     Revenues:

     Online marketing services                                                                 13,844,607              9,462,202                  13,427,179                48,495,215                 31,802,219

     Other services                                                                               205,622                 60,711                      92,577                   557,103                    141,705

     Total revenues                                                                            14,050,229              9,522,913                  13,519,756                49,052,318                 31,943,924
                                                                                               ----------              ---------                  ----------                ----------                 ----------


     Operating costs and expenses:

     Cost of revenues (note 1, 2)                                                             (5,438,351)           (3,656,489)                (5,068,337)             (18,885,450)              (11,471,839)

     Selling, general and administrative (note 2)                                             (3,524,371)           (1,862,966)                (2,700,008)             (10,382,142)               (5,173,533)

     Research and development (note 2)                                                        (2,135,506)           (1,263,835)                (1,831,590)              (6,980,962)               (4,106,832)

     Total operating costs and expenses                                                      (11,098,228)           (6,783,290)                (9,599,935)             (36,248,554)              (20,752,204)
                                                                                              -----------             ----------                  ----------               -----------                -----------


     Operating profit                                                                           2,952,001              2,739,623                   3,919,821                12,803,764                 11,191,720
                                                                                                ---------              ---------                   ---------                ----------                 ----------


     Other income:

     Interest income                                                                              573,154                367,922                     536,367                 1,992,818                  1,308,542

     Interest expense                                                                           (183,575)             (148,207)                  (177,168)                (628,571)                 (447,084)

     Foreign exchange income (loss), net                                                           22,873               (40,861)                   (44,476)                   75,780                   (48,379)

     Loss from equity method investments                                                          (5,867)                 (651)                    (9,982)                 (26,952)                   (5,806)

     Other income, net                                                                             93,200                115,399                      20,091                   257,704                    186,023

     Total other income                                                                           499,785                293,602                     324,832                 1,670,779                    993,296
                                                                                                  -------                -------                     -------                 ---------                    -------


     Income before income taxes                                                                 3,451,786              3,033,225                   4,244,653                14,474,543                 12,185,016
                                                                                                ---------              ---------                   ---------                ----------                 ----------


     Income taxes                                                                               (538,493)             (338,832)                  (656,768)              (2,231,172)               (1,828,930)


     Net income                                                                                 2,913,293              2,694,393                   3,587,885                12,243,371                 10,356,086
                                                                                                =========              =========                   =========                ==========                 ==========

     Less: net loss attributable to noncontrolling interests                                    (315,776)              (89,870)                  (288,227)                (943,698)                 (162,880)

     Net income attributable to Baidu, Inc.                                                     3,229,069              2,784,263                   3,876,112                13,187,069                 10,518,966
                                                                                                =========              =========                   =========                ==========                 ==========



    Earnings per share for Class A and Class B ordinary shares:

    Net income attributable to Baidu, Inc.-Basic                                                    90.51                  79.22                      110.53                    374.60                     299.75

    Net income attributable to Baidu, Inc.-Diluted                                                  90.06                  78.99                      110.02                    373.15                     299.32


    Earnings per ADS (1 Class A ordinary share equals 10 ADSs ):

    Net income attributable to Baidu, Inc.-Basic                                                     9.05                   7.92                       11.05                     37.46                      29.98

    Net income attributable to Baidu, Inc.-Diluted                                                   9.01                   7.90                       11.00                     37.32                      29.93


    Weighted average number of Class A and Class B ordinary shares outstanding:

    Basic                                                                                      35,093,674             35,013,458                  35,069,521                35,062,466                 34,986,228

    Diluted                                                                                    35,269,030             35,117,726                  35,231,630                35,198,474                 35,036,346


     (1) Cost of revenues are detailed as follows:

     Sales tax and surcharges                                                                 (1,029,267)             (702,336)                  (997,040)              (3,597,763)               (2,329,558)

     Traffic acquisition costs                                                                (1,887,301)           (1,175,929)                (1,741,922)              (6,328,155)               (3,704,146)

     Bandwidth costs                                                                            (748,604)             (563,709)                  (752,607)              (2,847,770)               (1,938,520)

     Depreciation costs                                                                         (553,572)             (410,164)                  (512,758)              (1,958,754)               (1,469,646)

     Operational costs                                                                          (616,228)             (433,478)                  (557,515)              (2,246,491)               (1,175,624)

     Content costs                                                                              (592,008)             (361,702)                  (498,119)              (1,871,906)                 (830,369)

     Share-based compensation expenses                                                           (11,371)               (9,171)                    (8,376)                 (34,611)                  (23,976)

     Total cost of revenues                                                                   (5,438,351)           (3,656,489)                (5,068,337)             (18,885,450)              (11,471,839)
                                                                                               ==========             ==========                  ==========               ===========                ===========


     (2) Includes share-based compensation expenses as follows:

     Cost of revenues                                                                            (11,371)               (9,171)                    (8,376)                 (34,611)                  (23,976)

     Selling, general and administrative                                                        (149,395)              (63,861)                  (102,680)                (426,052)                 (164,704)

     Research and development                                                                   (178,261)             (104,319)                  (123,137)                (502,077)                 (326,047)

     Total share-based compensation expenses                                                    (339,027)             (177,351)                  (234,193)                (962,740)                 (514,727)
                                                                                                 ========               ========                    ========                  ========                   ========


    Baidu, Inc.

    Condensed Consolidated Balance Sheets


                                                                       December 31 December 31

    (In RMB thousands except for number of shares and per share data)         2014         2013
    ----------------------------------------------------------------          ----         ----

                                                                         Unaudited     Audited


    ASSETS

        Current assets:

     Cash and cash equivalents                                          13,852,725    9,691,797

     Restricted cash                                                       413,010      259,533

     Short-term investments                                             43,818,037   28,734,761

     Accounts receivable, net                                            3,664,447    2,220,846

     Amounts due from related parties                                           50          104

     Deferred tax assets, net                                              684,952      286,844

     Other assets, current                                               3,407,427    1,835,265

        Total current assets                                            65,840,648   43,029,150
                                                                        ----------   ----------


        Non-current assets:

     Fixed assets, net                                                   8,705,364    5,370,268

     Intangible assets, net                                              3,574,359    3,630,315

     Goodwill                                                           17,418,895   16,864,350

     Long-term investments, net                                          2,878,922      634,777

     Amounts due from related parties                                            -     370,916

     Deferred tax assets, net                                              259,127       97,940

     Other assets, non-current                                             984,193      988,072
                                                                                       -------

        Total non-current assets                                        33,820,860   27,956,638
                                                                        ----------   ----------


    Total assets                                                        99,661,508   70,985,788
                                                                        ==========   ==========


    LIABILITIES AND EQUITY

       Current liabilities:

            Short-term loans                                                93,000            -

    Accounts payable and accrued liabilities                            12,964,893    7,362,138

    Customer advances and deposits                                       4,296,440    2,977,872

    Deferred revenue                                                       164,809      226,599

    Deferred income                                                        518,543       77,287

    Long-term loans, current portion                                     2,167,405      343,625

    Capital lease obligation                                                57,346       44,907

    Due to Related Parties, Current                                          8,385          398

        Total current liabilities                                       20,270,821   11,032,826
                                                                        ----------   ----------


        Non-current liabilities:

    Deferred income                                                         39,626      376,491

    Long-term loans                                                      1,860,000    2,112,359

    Notes payable                                                       21,647,023   15,116,990

    Amounts due to related parties                                               8      373,227

    Deferred tax liabilities                                             1,143,821    1,200,270

    Capital lease obligation                                                50,079       40,999

    Other Non Current Liabilities                                          144,542       67,376

        Total non-current liabilities                                   24,885,099   19,287,712
                                                                        ----------   ----------


    Total liabilities                                                   45,155,920   30,320,538
                                                                        ----------   ----------


    Redeemable noncontrolling interests                                  1,894,502            -


    Equity

    Class A Ordinary Shares, par value US$0.00005 per share,                    12           12
    825,000,000 shares authorized, and  27,492,452 shares and
    27,613,315 shares issued and outstanding as at December 31,
    2013 and December 31, 2014

    Class B Ordinary Shares, par value US$0.00005 per share,                     3            3
    35,400,000 shares authorized, and  7,537,921 shares and
    7,492,921 shares issued and outstanding as at December 31,
    2013 and December 31, 2014

    Additional paid-in capital                                           3,633,919    3,056,418

    Retained earnings                                                   47,659,772   34,525,386

    Accumulated other comprehensive income (loss)                          231,923      843,096
                                                                                       -------

        Total Baidu, Inc. shareholders' equity                          51,525,629   38,424,915

        Noncontrolling interests                                         1,085,457    2,240,335

    Total equity                                                        52,611,086   40,665,250
                                                                        ----------   ----------


    Total liabilities, redeemable noncontrolling interests, and equity  99,661,508   70,985,788
                                                                        ==========   ==========



    Reconciliations of non-GAAP results of operations measures to the nearest comparable GAAP measures (*) (in RMB thousands, unaudited)


                                                              Three months ended December 31,    Three months ended September 30,    Three months ended December 31,   Twelve months ended December 31,    Twelve months ended December 31,
                                                                            2013                                2014                                 2014                                2013                                2014
                                                             --------------------------------    ---------------------------------    --------------------------------   ---------------------------------    ---------------------------------

                                                                        GAAP Result                         Adjustment                      Non-GAAP Results                      GAAP Result                         Adjustment                Non-GAAP Results             GAAP Result              Adjustment            Non-GAAP Results              GAAP Result               Adjustment            Non-GAAP Results               GAAP Result               Adjustment         Non-GAAP Results
                                                                        -----------                         ----------                      ----------------                      -----------                         ----------                ----------------             -----------              ----------            ----------------              -----------               ----------            ----------------               -----------               ----------         ----------------

    Operating profit                                                                2,739,623                              177,351                           2,916,974                           3,919,821                              234,193                    4,154,014                2,952,001               339,027                     3,291,028                11,191,720               514,727                     11,706,447                12,803,764               962,740                  13,766,504


                                                              Three months ended December 31,    Three months ended September 30,    Three months ended December 31,   Twelve months ended December 31,    Twelve months ended December 31,
                                                                            2013                                2014                                 2014                                2013                                2014
                                                             --------------------------------    ---------------------------------    --------------------------------   ---------------------------------    ---------------------------------

                                                                        GAAP Result                         Adjustment                      Non-GAAP Results                      GAAP Result                         Adjustment                Non-GAAP Results             GAAP Result              Adjustment            Non-GAAP Results              GAAP Result               Adjustment            Non-GAAP Results               GAAP Result               Adjustment         Non-GAAP Results
                                                                        -----------                         ----------                      ----------------                      -----------                         ----------                ----------------             -----------              ----------            ----------------              -----------               ----------            ----------------               -----------               ----------         ----------------

    Net income                                                                                                          177,351                           2,961,614                           3,876,112                              234,193                    4,110,305                3,229,069               339,027                     3,568,096                10,518,966               514,727                     11,033,693                13,187,069               962,740                  14,149,809
    attributable to Baidu, Inc.
                                                                                    2,784,263


    (*) The adjustment is only for share-based compensation.


    Reconciliation from net cash provided by operating activities to adjusted EBITDA(*) (in RMB thousands, unaudited)



                                                                                                                                                         Three months ended             As a % of         Three months ended               As a % of           Three months ended                   As a % of             Twelve months ended                   As a % of               Twelve months ended                       As a % of
                                                                                                                                                         ------------------             ---------         ------------------               ---------           ------------------                   ---------             -------------------                   ---------               -------------------                       ---------

                                                                                                                                                         December 31, 2013            total revenues      September 30, 2014             total revenues        December 31, 2014                  total revenues           December 31, 2013                  total revenues             December 31, 2014                      total revenues
                                                                                                                                                         -----------------            --------------      ------------------             --------------        -----------------                  --------------           -----------------                  --------------             -----------------                      --------------

    Net cash provided by operating activities                                                                                                                               4,107,321                 42%                     4,855,114                   36%                         5,342,027                     38%                         13,792,971                       43%                             17,937,175                        37%


       Changes in assets and liabilities, net of effects of acquisitions                                                                                                    (589,598)                -6%                     (270,608)                  -2%                       (1,255,890)                    -9%                          (810,058)                      -3%                            (1,742,520)                        -5%

       Income taxes expenses                                                                                                                                                  338,832                  4%                       656,768                    5%                           538,493                      4%                          1,828,930                        6%                              2,231,172                         5%

       Interest income and other, net                                                                                                                                       (293,602)                -3%                     (324,832)                  -2%                         (499,785)                    -4%                          (993,296)                      -3%                            (1,670,779)                        -3%


    Adjusted EBITDA                                                                                                                                                         3,562,953                 37%                     4,916,442                   36%                         4,124,845                     29%                         13,818,547                       43%                             16,755,048                        34%
                                                                                                                                                                            =========                 ===                      =========                   ===                          =========                     ===                          ==========                       ===                              ==========                        ===


    (*) Definition of adjusted EBITDA: earnings before interest, taxes, depreciation, amortization,  other non-operating income, and share-based compensation expenses.

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SOURCE Baidu, Inc.