BEIJING, July 24, 2014 /PRNewswire/ -- Baidu, Inc. (NASDAQ: BIDU), the leading Chinese language Internet search provider, today announced its unaudited financial results for the second quarter ended June 30, 2014([1]).

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Second Quarter 2014 Highlights


    --  Total revenues in the second quarter of 2014 were RMB11.986 billion
        ($1.932 billion), a 58.5% increase from the corresponding period in
        2013.
    --  Operating profit in the second quarter of 2014 was RMB3.558 billion
        ($573.6 million), a 22.5% increase from the corresponding period in
        2013.
    --  Net income attributable to Baidu in the second quarter of 2014 was
        RMB3.547 billion ($571.7 million), a 34.1% increase from the
        corresponding period in 2013. Diluted earnings attributable to Baidu per
        ADS for the second quarter of 2014 were RMB10.09 ($1.63); diluted
        earnings attributable to Baidu per ADS excluding share-based
        compensation expenses (non-GAAP) for the second quarter of 2014 were
        RMB10.72 ($1.73).

"We had a great quarter as we continued to build very strong mobile momentum. As the clear leader in mobile search, mobile map and app distribution, mobile revenue for the first time ever contributed to 30 percent of our total revenue", said Robin Li, chairman and chief executive officer of Baidu. "We deepened our investment in advanced technologies like Deep Learning, which is already yielding near term enhancements in user experience and customer ROI and is expected to drive transformational change over the longer term."

Mr. Li continued,"Baidu's scope now embraces 'connecting people with services', and we will continue leveraging our vast traffic resources, deep product portfolio and world class technology to fulfill this broader mission. Whether a user is looking for information, content or services, Baidu offers a seamless, integrated experience, from query to fulfillment."

"In the second quarter, revenue remained on a solid growth trajectory, with mobile as an integral part of our business that is a clear driver of our topline," commented Jennifer Li, Baidu's chief financial officer. "We will continue to invest in product and technology to deepen our market leadership and fulfill our long-term vision."

Second Quarter 2014 Results

Baidu reported total revenues of RMB11.986 billion ($1.932 billion) for the second quarter of 2014, representing a 58.5% increase from the corresponding period in 2013.

Online marketing revenues for the second quarter of 2014 were RMB11.837 billion ($1.908 billion), representing a 57.0% increase from the corresponding period in 2013. Baidu had about 488,000 active online marketing customers([2]) in the second quarter of 2014, representing a 4.3% increase from the corresponding period in 2013 and a 9.4% increase from the first quarter of 2014. Revenue per online marketing customer for the second quarter was approximately RMB24,200 ($3,901), a 50.3% increase from the corresponding period in 2013 and a 15.8% increase compared to the first quarter of 2014.

Traffic acquisition cost (TAC) as a component of cost of revenues was RMB1.517 billion ($244.6 million), representing 12.7% of total revenues, as compared to 11.6% in the corresponding period in 2013 and 12.4% in the first quarter of 2014. The increase reflects increased contribution of contextual ads, mobile and promotion of hao123.

Bandwidth costs as a component of cost of revenues were RMB700.5 million ($112.9 million), representing 5.8% of total revenues, compared to 6.0% in the corresponding period in 2013. Depreciation costs as a component of cost of revenues were RMB461.9 million ($74.5 million), representing 3.9% of total revenues, compared to 4.7% in the corresponding period in 2013.

Content costs as a component of cost of revenues were RMB354.3 million ($57.1 million), representing 3.0% of total revenues, compared to 2.0% in the corresponding period in 2013, and 4.1% in the previous quarter. Content costs are mainly related to iQiyi.

Selling, general and administrative expenses were RMB2.149 billion ($346.4 million), representing an increase of 99.3% from the corresponding period in 2013, primarily due to an increase in promotional spending for mobile products.

Research and development expenses were RMB1.737 billion ($280.0 million), an 84.5% increase from the corresponding period in 2013. The increase was primarily due to an increase in the number of research and development personnel.

Share-based compensation expenses, which were allocated to related operating costs and expense line items, were RMB220.6 million ($35.6 million) in the second quarter of 2014, compared to RMB83.3 million in the corresponding period in 2013 and RMB169.0 million in the first quarter of 2014. The increase was a result of increased share grants to employees.

Operating profit was RMB3.558 billion ($573.6 million), representing a 22.5% increase from the corresponding period in 2013. Operating profit excluding share-based compensation expenses (non-GAAP) was RMB3.779 billion ($609.1 million), a 26.5% increase from the corresponding period in 2013.

Income tax expense was RMB605.6 million ($97.6 million), compared to an income tax expense of RMB513.2 million in the corresponding period in 2013. The effective tax rate for the second quarter of 2014 was 15.4% as compared to 16.3% for the corresponding period in 2013 and 15.1% in the first quarter of 2014.

Net income attributable to Baidu was RMB3.547 billion ($571.7 million), representing a 34.1% increase from the corresponding period in 2013. Basic and diluted earnings per ADS for the second quarter of 2014 amounted to RMB10.12 ($1.63) and RMB10.09 ($1.63), respectively.

Net income attributable to Baidu excluding share-based compensation expenses (non-GAAP) was RMB3.767 billion ($607.3 million), a 38.1% increase from the corresponding period in 2013. Basic and diluted earnings per ADS excluding share-based compensation expenses (non-GAAP) for the second quarter of 2014 amounted to RMB10.75 ($1.73) and RMB10.72 ($1.73), respectively.

As of June 30, 2014, the Company had cash, cash equivalents and short-term investments of RMB48.659 billion ($7.844 billion). Net operating cash inflow for the second quarter of 2014 was RMB4.128 billion ($665.4 million). Capital expenditures for the second quarter of 2014 were RMB863.7 million ($139.2 million).

Adjusted EBITDA (non-GAAP), defined in this announcement as earnings before interest, taxes, depreciation, amortization, other non-operating income and share-based compensation expenses, was RMB4.494 billion ($724.5 million) for the second quarter of 2014, representing a 29.3% increase from the corresponding period in 2013.

Outlook for Third Quarter 2014

Baidu currently expects to generate total revenues in an amount ranging from RMB13.420 billion ($2.163 billion) to RMB13.780 billion ($2.221 billion) for the third quarter of 2014, representing a 50.9% to 55.0% year-over-year increase. This forecast reflects Baidu's current and preliminary view, which is subject to change.

Conference Call Information

Baidu's management will hold an earnings conference call at 8:00 PM on July 24, 2014 U.S. Eastern Time (8:00 AM on July 25, 2014 Beijing/Hong Kong Time).

Dial-in details for the earnings conference call are as follows:




    International:                         +65-6723-9381


    US:                                    +1-845-675-0437

    UK:                                    +44-20-3059-8139

    Hong Kong:                             +852-2475-0994


    Passcode for all regions:                      68594572

A replay of the conference call may be accessed by phone at the following number until August 1, 2014:



    International:                      +61-2-8199-0299


    Passcode:                                             68594572

Additionally, a live and archived webcast of this conference call will be available at http://ir.baidu.com.

About Baidu

Baidu, Inc. is the leading Chinese language Internet search provider. As a technology-based media company, Baidu aims to provide the best and most equitable way for people to find what they're looking for. In addition to serving individual Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu's ADSs trade on the NASDAQ Global Select Market under the symbol "BIDU". Currently, ten ADSs represent one Class A ordinary share.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Among other things, the outlook for the third quarter 2014 and quotations from management in this announcement, as well as Baidu's strategic and operational plans, contain forward-looking statements. Baidu may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Baidu's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: our growth strategies; our future business development, including development of new products and services; our ability to attract and retain users and customers; competition in the Chinese, Japanese and other Internet search markets; competition for online marketing customers; changes in our revenues and certain cost or expense items as a percentage of our revenues; the outcome of ongoing, or any future, litigation or arbitration, including those relating to intellectual property rights; the expected growth of the Chinese language Internet search market and the number of Internet and broadband users in China; Chinese governmental policies relating to the Internet and Internet search providers and general economic conditions in China, Japan and elsewhere. Further information regarding these and other risks is included in our annual report on Form 20-F and other documents filed with the Securities and Exchange Commission. Baidu does not undertake any obligation to update any forward-looking statement, except as required under applicable law. All information provided in this press release and in the attachments is as of the date of the press release, and Baidu undertakes no duty to update such information, except as required under applicable law.

About Non-GAAP Financial Measures

To supplement Baidu's consolidated financial results presented in accordance with GAAP, Baidu uses the following measures defined as non-GAAP financial measures by the SEC: adjusted EBITDA, operating profit excluding share-based compensation expenses, net income excluding share-based compensation expenses, and basic and diluted earnings per ADS excluding share-based compensation expenses. The presentation of these non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with GAAP. For more information on these non-GAAP financial measures, please see the tables captioned "Reconciliations of non-GAAP results of operations measures to the nearest comparable GAAP measures" and "Reconciliation from net cash provided by operating activities to adjusted EBITDA" set forth at the end of this release.

Baidu believes that these non-GAAP financial measures provide meaningful supplemental information regarding its performance and liquidity by excluding certain expenses, particularly share-based compensation expenses, that may not be indicative of its operating performance or financial condition from a cash perspective. We believe that both management and investors benefit from referring to these non-GAAP financial measures in assessing our performance and when planning and forecasting future periods. These non-GAAP financial measures also facilitate management's internal comparisons to Baidu's historical performance and liquidity. Baidu has computed its non-GAAP financial measures using the same consistent method from quarter to quarter since April 1, 2006. We believe these non-GAAP financial measures are useful to investors in allowing for greater transparency with respect to supplemental information used by management in its financial and operational decision making. A limitation of using these non-GAAP financial measures is that these non-GAAP measures exclude share-based compensation charge that has been and will continue to be for the foreseeable future a significant recurring expense in our results of operations. A limitation of using non-GAAP adjusted EBITDA is that it does not include all items that impact our net income for the period. Management compensates for these limitations by providing specific information regarding the GAAP amounts excluded from each non-GAAP measure. The accompanying tables have more details on the reconciliations between GAAP financial measures that are most directly comparable to the non-GAAP financial measures.

For investor and media inquiries, please contact:

China
Sharon Ng
Baidu, Inc.
Tel: +86-10-5992-4958
ir@baidu.com


    [1]             This announcement contains
                    translations of certain RMB amounts
                    into U.S. dollars at specified
                    rates solely for the convenience of
                    the reader. Unless otherwise noted,
                    all translations from RMB to U.S.
                    dollars are made at a rate of
                    RMB6.2036 to US$1.00, the effective
                    noon buying rate as of June 30,
                    2014 in The City of New York for
                    cable transfers of RMB as certified
                    for customs purposes by the Federal
                    Reserve Bank of New York.

    [2]             The number of active online
                    marketing customers and revenue per
                    online active customer exclude our
                    group-buying related businesses
                    for consistency with previous
                    reporting.


                                                     Baidu, Inc.

                                        Condensed Consolidated Balance Sheets


                                                               June 30             December 31

    (In RMB thousands except for number
     of shares and per share data)                                            2014                   2013
    -----------------------------------                                       ----                   ----

                                                              Unaudited              Audited


    ASSETS

        Current assets:

     Cash and cash equivalents                                          12,367,575              9,691,797

     Restricted cash                                                       357,683                259,533

     Short-term investments                                             36,290,964             28,734,761

     Accounts receivable, net                                            2,906,765              2,220,846

     Amounts due from related parties                                           50                    104

     Deferred tax assets, net                                              520,825                286,844

     Other assets, current                                               2,120,614              1,835,265

        Total current assets                                            54,564,476             43,029,150
                                                                        ----------             ----------


        Non-current assets:

     Fixed assets, net                                                   7,232,490              5,370,268

     Intangible assets, net                                              3,478,030              3,630,315

     Goodwill                                                           17,128,542             16,864,350

     Long-term investments, net                                          1,888,410                634,777

     Amounts due from related parties                                            -               370,916

     Deferred tax assets, net                                               96,529                 97,940

     Other assets, non-current                                           1,035,426                988,072
                                                                         ---------                -------

        Total non-current assets                                        30,859,427             27,956,638
                                                                        ----------             ----------


    Total assets                                                        85,423,903             70,985,788
                                                                        ==========             ==========


    LIABILITIES AND EQUITY

       Current liabilities:

            Short-term loans                                                43,430                      -

    Accounts payable and accrued
     liabilities                                                         9,665,078              7,362,138

    Customer advances and deposits                                       3,236,645              2,977,872

    Deferred revenue                                                       288,964                226,599

    Deferred income                                                         98,458                 77,287

    Long-term loans, current portion                                       352,156                343,625

    Capital lease obligation                                                81,923                 44,907

    Due to Related Parties, Current                                            398                    398
                                                                               ---

        Total current liabilities                                       13,767,052             11,032,826
                                                                        ----------             ----------


        Non-current liabilities:

    Deferred income                                                        454,956                376,491

    Long-term loans                                                      2,166,920              2,112,359

    Notes payable                                                       21,656,443             15,116,990

    Amounts due to related parties                                               -               373,227

    Deferred tax liabilities                                             1,164,346              1,200,270

    Capital lease obligation                                                67,976                 40,999

    Other Non Current Liabilities                                           77,795                 67,376

        Total non-current liabilities                                   25,588,436             19,287,712
                                                                        ----------             ----------


    Total liabilities                                                   39,355,488             30,320,538
                                                                        ----------             ----------


    Equity

    Class A Ordinary Shares, par value
     US$0.00005 per share, 825,000,000
     shares authorized, and  27,492,452
     shares and  27,543,034 shares
     issued and outstanding as at
     December 31, 2013 and June 30,
     2014                                                                       12                     12

    Class B Ordinary Shares, par value
     US$0.00005 per share, 35,400,000
     shares authorized, and  7,537,921
     shares and  7,517,921 shares
     issued and outstanding as at
     December 31, 2013 and June 30,
     2014                                                                        3                      3

    Additional paid-in capital                                           3,028,939              3,056,418

    Retained earnings                                                   40,607,274             34,525,386

    Accumulated other comprehensive
     income                                                                777,043                843,096
                                                                           -------                -------

        Total Baidu, Inc. shareholders'
         equity                                                         44,413,271             38,424,915

        Noncontrolling interests                                         1,655,144              2,240,335

    Total equity                                                        46,068,415             40,665,250
                                                                        ----------             ----------


    Total liabilities, redeemable
     noncontrolling interests, and
     equity                                                             85,423,903             70,985,788
                                                                        ==========             ==========


                                                                                                Baidu, Inc.

                                                                                Condensed Consolidated Statements of Income

                                                                                                                            Three Months Ended
                                                                                                                            ------------------

                                                                                                                                 June 30,             June 30,             March 31,

    (In RMB thousands except for share, per share (or ADS) information)                                                                         2014                  2013                   2014
    ------------------------------------------------------------------                                                                          ----                  ----                   ----

                                                                                                                                Unaudited            Unaudited             Unaudited

     Revenues:

     Online marketing services                                                                                                            11,836,858             7,539,133              9,378,318

     Other services                                                                                                                          148,924                21,682                118,234

     Total revenues                                                                                                                       11,985,782             7,560,815              9,496,552
                                                                                                                                          ----------             ---------              ---------


     Operating costs and expenses:

     Cost of revenues (note 1, 2)                                                                                                        (4,541,422)          (2,637,118)           (3,837,340)

     Selling, general and administrative (note 2)                                                                                        (2,148,874)          (1,078,066)           (2,008,890)

     Research and development (note 2)                                                                                                   (1,737,216)            (941,766)           (1,276,650)

     Total operating costs and expenses                                                                                                  (8,427,512)          (4,656,950)           (7,122,880)
                                                                                                                                          ----------            ----------             ----------


     Operating profit                                                                                                                      3,558,270             2,903,865              2,373,672
                                                                                                                                           ---------             ---------              ---------


     Other income:

     Interest income                                                                                                                         463,802               317,811                419,495

     Interest expense                                                                                                                      (146,045)             (91,249)             (121,784)

     Foreign exchange income (loss), net                                                                                                          81               (6,382)                97,302

     Income (loss) from equity method investments                                                                                            (5,501)                   84                (5,603)

     Other income, net                                                                                                                        66,888                27,341                 77,526

     Total other income                                                                                                                      379,225               247,605                466,936
                                                                                                                                             -------               -------                -------


     Income before income taxes                                                                                                            3,937,495             3,151,470              2,840,608
                                                                                                                                           ---------             ---------              ---------


     Income taxes                                                                                                                          (605,614)            (513,170)             (430,296)


     Net income                                                                                                                            3,331,881             2,638,300              2,410,312
                                                                                                                                           =========             =========              =========

     Less: net loss attributable to noncontrolling interests                                                                               (214,815)              (5,589)             (124,880)

     Net income attributable to Baidu, Inc.                                                                                                3,546,696             2,643,889              2,535,192
                                                                                                                                           =========             =========              =========



    Earnings per share for Class A and Class B ordinary shares:

    Net income attributable to Baidu, Inc.-Basic                                                                                              101.19                 75.19                  72.36

    Net income attributable to Baidu, Inc.-Diluted                                                                                            100.91                 75.15                  72.14


    Earnings per ADS (1 Class A ordinary share equals 10 ADSs ):

    Net income attributable to Baidu, Inc.-Basic                                                                                               10.12                  7.52                   7.24

    Net income attributable to Baidu, Inc.-Diluted                                                                                             10.09                  7.52                   7.21


    Weighted average number of Class A and Class B ordinary shares outstanding:

    Basic                                                                                                                                 35,050,662            34,975,728             35,035,287

    Diluted                                                                                                                               35,148,579            34,994,400             35,143,937


     (1) Cost of revenues are detailed as follows:

     Sales tax and surcharges                                                                                                              (872,086)            (544,958)             (699,370)

     Traffic acquisition costs                                                                                                           (1,517,128)            (879,971)           (1,181,803)

     Bandwidth costs                                                                                                                       (700,473)            (457,287)             (646,087)

     Depreciation costs                                                                                                                    (461,927)            (356,979)             (430,497)

     Operational costs                                                                                                                     (627,052)            (243,229)             (479,542)

     Content costs                                                                                                                         (354,294)            (150,652)             (393,639)

     Share-based compensation expenses                                                                                                       (8,462)              (4,042)               (6,402)

     Total cost of revenues                                                                                                              (4,541,422)          (2,637,118)           (3,837,340)
                                                                                                                                          ==========            ==========             ==========


     (2) Includes share-based compensation expenses as follows:

     Cost of revenues                                                                                                                        (8,462)              (4,042)               (6,402)

     Selling, general and administrative                                                                                                    (97,030)             (22,135)              (76,947)

     Research and development                                                                                                              (115,060)             (57,107)              (85,618)

     Total share-based compensation expenses                                                                                               (220,552)             (83,284)             (168,967)
                                                                                                                                            ========               =======               ========


    Reconciliations of non-GAAP results of operations measures to the nearest comparable GAAP measures (*) (in RMB thousands, unaudited)


                                                            Three months ended June 30, 2013     Three months ended March 31, 2014       Three months ended June 30, 2014
                                                            --------------------------------     ---------------------------------       --------------------------------

                                                                       GAAP Result                          Adjustment                           Non-GAAP Results                   GAAP Result           Adjustment         Non-GAAP Results           GAAP Result           Adjustment         Non-GAAP Results
                                                                       -----------                          ----------                           ----------------                   -----------           ----------         ----------------           -----------           ----------         ----------------

    Operating profit                                                                 2,903,865                               83,284                                       2,987,149             2,373,672            168,967                  2,542,639             3,558,270            220,552                  3,778,822


                                                            Three months ended June 30, 2013     Three months ended March 31, 2014       Three months ended June 30, 2014
                                                            --------------------------------     ---------------------------------       --------------------------------

                                                                       GAAP Result                          Adjustment                           Non-GAAP Results                   GAAP Result           Adjustment         Non-GAAP Results           GAAP Result           Adjustment         Non-GAAP Results
                                                                       -----------                          ----------                           ----------------                   -----------           ----------         ----------------           -----------           ----------         ----------------

    Net income                                                                       2,643,889                               83,284                                       2,727,173             2,535,192            168,967                  2,704,159             3,546,696            220,552                  3,767,248
    attributable to Baidu, Inc.


    (*) The adjustment is only for share-based compensation.


    Reconciliation from net cash provided by operating activities to adjusted EBITDA(*) (in RMB thousands, unaudited)



                                                                                                                                                             Three months ended             As a % of         Three months ended               As a % of           Three months ended                 As a % of
                                                                                                                                                             ------------------             ---------         ------------------               ---------           ------------------                 ---------

                                                                                                                                                               June 30, 2013              total revenues        March 30, 2014               total revenues          June 30, 2014                  total revenues
                                                                                                                                                               -------------              --------------        --------------               --------------          -------------                  --------------

    Net cash provided by operating activities                                                                                                                                   3,205,046                 42%                     3,612,458                   38%                       4,127,577                     34%


       Changes in assets and liabilities, net of effects of acquisitions                                                                                                            6,321                  0%                     (356,407)                  -4%                         140,385                      1%

       Income taxes expenses                                                                                                                                                      513,170                  7%                       430,296                    5%                         605,614                      5%

       Interest income and other, net                                                                                                                                           (247,605)                -3%                     (466,936)                  -5%                       (379,225)                    -3%


    Adjusted EBITDA                                                                                                                                                             3,476,932                 46%                     3,219,411                   34%                       4,494,351                     37%
                                                                                                                                                                                =========                 ===                      =========                   ===                        =========                     ===


    (*) Definition of adjusted EBITDA: earnings before interest, taxes, depreciation, amortization,  other non-operating income, and share-based compensation expenses.

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SOURCE Baidu Inc.