CORAL SPRINGS, Florida, July 8, 2015 /PRNewswire/ --

The consumer products industry for innovative tech gadgets is constantly evolving as this summer's must have products such as wearables, smart wallets & other smart technology are becoming high in demand as popularity for biometrics based devices continues to rapidly grow.  Biometrics & Wearable Device Companies in focus today are NXT-ID, Inc. (NASDAQ: NXTD), Google Inc. (NASDAQ: GOOG), Apple Inc. (NASDAQ: AAPL), Fitbit Inc. (NYSE: FIT), GoPro, Inc. (NASDAQ: GPRO) and Baidu Inc. (NASDAQ: BIDU)

NXT-ID, Inc. (NASDAQ: NXTD), a biometric authentication company focused on the growing mobile commerce market announces a revised version of one of its first 30 second commercials will resume airing this week. The commercial will air on CNBC in New York, Chicago, Los Angeles and San Francisco metro areas.   Video - https://www.youtube.com/watch?v=STnJXCKv4yw&feature=youtu.be

Read the full NXTD Press Release at http://www.financialnewsmedia.com/profiles/nxtd.html

The commercial focuses on Wocket's ability to replace all the cards in your wallet and keep your identity secure. The original version of the commercial has had just under 400,000 views on YouTube.com and has been broadcasted nationally and regionally on CNBC prime-time air spots as part of the Wocket branding in the US [https://www.youtube.com/watch?v=STnJXCKv4yw&feature=youtu.be ].  Gino Pereira, Chief Executive Officer said, "We are continuously using broadcast and digital venues to educate our potential customers on what the real value of owning a Wocket is; it becomes your own personal vault with all of your credit cards, loyalty cards, passwords and any other personal info you want to store. Wocket can store your identity and keep it secure; it's much more than just a payment technology."    Wocket(R) is the smartest wallet you'll ever own. Designed to protect your identity and replace your old wallet, simply swipe and save your cards into Wocket once and they are immediately secured with pin and biometric voice print technology.  Without ever needing a smartphone, you can choose a card from the touch screen and Wocket programs its single, smart card (Wocket Card) to match your selection.

In other smart wallet technology news & happenings:  Android Pay is Google's (NASDAQ: GOOG) direct response to Apple's (NASDAQ: AAPL) mobile payment system, and a successor to Google Wallet, which has gained little traction over the past four years. Samsung Pay, announced by the Korean manufacturer at its own Galaxy S6 and S6 edge announcement on March 1st at MWC, is set to debut this September with the arrival of the Galaxy Note 5 and the company's new, round smartwatch.

Chinese web services firm Baidu (NASDAQ: BIDU) is developing a physical smart wallet that will feature biometric voice and iris recognition to prevent unauthorized access, according to leaked patent documents cited in a report by Android Headlines.  According to the patent documents, Baidu's smart wallet appears to be like any other wallet, only with added smart features to improve security levels.

In wearables & tech news & developments:  Fitbit Inc. (NYSE: FIT) provides wearable fitness-tracking devices worldwide. The company makes both wrist bands and clippable devices that monitor a user's fitness activity by tracking the calories burned or distance covered.  As Fitbit  leads the fitness-tracker pack with an estimated 85% market share, it stands to reason that it theoretically has a lot to lose if Apple Watch takes off. That may not be exactly the case.  There's very little customer overlap - The fact is that there will be very little overlap - not only between the markets but also between the prospective customer bases.  Read the full article at http://time.com/money/3932319/apple-watch-fitbit

GoPro, Inc. (NASDAQ: GPRO), enabler of some of today's most engaging content, introduced a collection of new accessories to stoke out your creativity and content capture with every GoPro camera. The products add to GoPro's expansive array of mounts and accessories, providing infinite options for capturing unique shots and immersive content.  Read the fulll release at http://finance.yahoo.com/news/gopro-releases-suite-mounts-accessories-191900948.html

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