SUNNYVALE, CA--(Marketwired - May 13, 2014) - In order to help PC and smartphone users worldwide who are looking for simpler ways to improve their digital lives, Baidu (NASDAQ: BIDU), the world's leading Chinese search engine and developer of award-winning PC, Web and mobile products, today announced the launch of its global PowerUP campaign.

Beginning May 13th, Baidu PowerUP will kick off with an online sweepstakes campaign, and will conclude in June in the form of live events in select cities around the globe. Baidu PowerUP includes the following elements:

  • A global sweepstakes, in which Baidu will give away technology prizes to deserving people and organizations that are nominated by entrants in the PowerUP contest. Prizes include 20 Samsung Galaxy S5 smartphones, 70 Samsung tablets and 10 Asus ultrabook laptops.

  • Offline PowerUP parties in select countries worldwide. The PowerUP parties will include fun games and free giveaways of USB drives and software.

  • Free downloads of Baidu's award-winning PC software -- Baidu Antivirus, Baidu PC Faster and Baidu Spark Browser -- as well as its Android apps -- DU Speed Booster, DU Battery Saver and Baidu Browser.

"At Baidu, we believe that technology can inspire people, help improve their lives, and empower them to accomplish their goals," said Jeff Becker, Director of International Marketing at Baidu North America. "Through Baidu PowerUP, we want to do our part to help improve people's digital lives."

Those who wish to participate in the Baidu PowerUP campaign can visit the official campaign website at http://global.baidu.com/powerup. They may then enter their name and email address for a chance to win a new smartphone, tablet or ultrabook computer, as well as nominate other deserving people. Baidu's offline "PowerUP Parties" will also award lucky participants with on-the-spot giveaways, refreshments and activities.

About Baidu
 Baidu, Inc. is the leading Chinese language Internet search provider and developer of award-winning PC, Web and mobile products. As a technology-based media company, Baidu aims to provide the best and most equitable way for people to find what they are looking for. In addition to serving individual Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu's ADSs trade on the NASDAQ Global Select Market under the symbol "BIDU." Currently, ten ADSs represent one Class A ordinary share.