A breakthrough in the field of digital banking in Israel: Leumi launches "My Facebook Bank Account" that enables you to transfer money to your friends on Facebook

For the first time in Israel, Leumi launches "My Facebook Bank Account". This innovative service enables Leumi customers - using Facebook - to access their bank account and carry out money transfers, without having to leave the Facebook page and sign on to the Leumi website.

In today's digital world, many internet users spend a lot of time on social media channels in general, and on Facebook in particular. Research conducted by 'Adkit Israel Ltd.' for Leumi showed that many banks worldwide - including in Israel - use Facebook as a platform for communications with their customers and with the public at large. However, only a few banks worldwide allow their customers to carry out banking transactions on Facebook, the most common transactions being transferring money between accounts and accessing their account status.

"My Facebook Bank Account" enables Leumi customers to get up-to-date information on their account, including total balances, latest transactions in the account, viewing their securities portfolio, and receiving information on the capital markets. In addition, the service allows customers to transfer money to a friend on Facebook or to any other person for various purposes, such as birthday gifts, pocket money, paying the babysitter, etc. The money transfer is made without the need to key in the account details of the recipient. Furthermore, the transaction is performed without having to leave the Facebook page and sign on to Leumi's website or the Leumi app.

Following the launch of the new service, LeumiPresident & CEO, Rakefet Russak-Aminoach said: "In continuation to our wide range of innovative digital services, we are pleased to provide an additional platform to help our customers in managing their bank account. Facebook is - in many cases - the first and foremost arena for customers' internet activity, and so we attach great importance to providing a customized and advanced solution to customers in this arena as well".
For further information on the service please visit www.leumi.co.il or enter the "Leumi Digital" page on Facebook.

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