Bank of America Corp : Bank of America Asks Consumers to Join Them in Expressing Thanks to Military Service Members and Veterans This Fall
09/13/2012| 02:05pm US/Eastern
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Multiple Opportunities to Show Support and Generate $1 Donations to
Wounded Warrior Project?
Continuing its long history of support for active members of the
military, veterans, and their families, Bank of America has launched a
campaign that will raise up to $250,000 for Wounded Warrior Project
(WWP). Titled "Express Your Thanks," the broad-ranging campaign asks
consumers, employees and sports fans to make simple gestures of
gratitude that will each generate a $1 donation from the Bank of America
Charitable Foundation*. "Express Your Thanks" launched on September 11
and will continue until Veterans Day.
The centerpiece of the campaign is a website that will collect images
and messages of thanks to service members and veterans. To participate,
individuals can take a photo or write a message and share it on www.bankofamerica.com/troopthanks.
Alternatively, they can upload a picture via Instagram or Twitter and
tag it with #troopthanks. The images uploaded to the website will be
turned into a patriotic digital mosaic.
"We are always looking to build on our 90-year history of support for
the military, through philanthropic endeavors, recruitment and hiring
practices, or specialized banking services," said Jeff Cathey, senior
military affairs executive at Bank of America. "The programs we are
putting in place this fall allow our customers and employees, or anyone
for that matter, to deliver heartfelt messages of thanks and
meaningfully support service members and veterans through WWP."
In support of the 2012 Bank of America Chicago Marathon, which will take
place on October 7, the company is encouraging Chicagoans to visit any
of the city's 172 Bank of America banking centers to sign water bottles
with words of thanks to members of the military, past and present. These
bottles will be collected and used to create a patriotic mosaic at the
marathon's Health and Fitness Expo at McCormick Place Convention Center
October 5-6. The mosaic will also be on display in a special "Military
Mile" portion of the race course. This critical section at the tail end
of the 26.2-mile course will be decorated in honor of those who serve.
At the Bank of America 500, motorsports fans will be invited to sign
flags during race weekend, and those flags will be converted into a
mosaic that will be displayed during the NASCAR Sprint Cup Series race
on the night of Saturday, October 13.
For each of these actions - uploading images and words of thanks to www.bankofamerica.com/troopthanks,
tagging Instagram or Twitter pictures with #troopthanks, signing water
bottles and/or flags - the Bank of America Charitable Foundation will
donate $1 to support economic empowerment programs run by WWP*. This
includes Warriors to Work, which helps Wounded Warriors transition back
into the civilian workforce by providing career counseling services and
job placement assistance.
"America's Wounded Warriors, service members and veterans are true
heroes, and it's important for all of us to support them in any way we
can," said Adam Silva, chief development officer, WWP. "Even a small
gesture, such as a photo featuring an expression of thanks or a few
words of gratitude, can be significant. We appreciate Bank of America's
ongoing partnership, and look forward to putting their contribution to
good use."
With a history of supporting active military members, veterans, and
their families dating back more than 90 years, Bank of America is proud
to stand behind those who serve. Nearly 6,000 military service members
and veterans work for the company, which last year was named to G.I. Jobs
magazine's list of military-friendly employers, and has been
included in Military Times EDGE magazine's "Best for Vets" list for
three straight years. The company also offers specialized mortgage
support and programs for military customers and their families,
including a dedicated servicing unit. Through partnerships with
nonprofit organizations, Bank of America has also donated homes to
injured service members or families who have lost an active-duty loved
one.
Bank of America
Bank of America is one of the world's largest financial institutions,
serving individual consumers, small- and middle-market businesses and
large corporations with a full range of banking, investing, asset
management and other financial and risk management products and
services. The company provides unmatched convenience in the United
States, serving approximately 56 million consumer and small business
relationships with approximately 5,600 retail banking offices and
approximately 16,200 ATMs and award-winning online banking with 30
million active users. Bank of America is among the world's leading
wealth management companies and is a global leader in corporate and
investment banking and trading across a broad range of asset classes,
serving corporations, governments, institutions and individuals around
the world. Bank of America offers industry-leading support to
approximately 4 million small business owners through a suite of
innovative, easy-to-use online products and services. The company serves
clients through operations in more than 40 countries. Bank of America
Corporation stock (NYSE: BAC) is a component of the Dow Jones Industrial
Average and is listed on the New York Stock Exchange.
For more Bank of America news, visit the Bank
of America newsroom.
Wounded Warrior Project
The mission of Wounded Warrior Project? (WWP) is to honor and empower
Wounded Warriors. WWP's purpose is to raise awareness and to enlist the
public's aid for the needs of injured service members, to help injured
servicemen and women aid and assist each other, and to provide unique,
direct programs and services to meet their needs. WWP is a national,
nonpartisan organization headquartered in Jacksonville, Florida. To get
involved and learn more, visit woundedwarriorproject.org.
*For every qualified expression of thanks to the military collected
through a Bank of America program running from Sept. 7 through Nov. 11,
the Bank of America Charitable Foundation will contribute one dollar, up
to a maximum of $250,000, to Wounded Warrior Project?. One hundred
percent of the donations made will be contributed to Wounded Warrior
Project?. Bank of America and the Bank of America logo are registered
trademarks of Bank of America Corporation. Bank of America, N.A. Member
FDIC. © 2012 Bank of America Corporation.
www.bankofamerica.com
Reporters May Contact:
T.J. Crawford, Bank of America,
1.646.855.3301
tj.crawford@bankofamerica.com
© Business Wire 2012
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