Notification of Transactions of (1) Persons Discharging Managerial Responsibility and (2) Persons closely associated with Persons Discharging Managerial Responsibility

This form is intended for use by an issuer making a notification required by Rules 7.2 and 7.3 of the Central Bank of Ireland's Market Abuse Rules in relation to a person falling within either of the above categories of individual. These categories are defined in Regulation 12 (8) of the Market Abuse (Directive 2003/6/EC) Regulations 2005 and are detailed as part of this form.

All relevant boxes should be completed in block capital letters.

1

Name of the Issuer

The Governor & Company of the Bank of Ireland

2

Name of person discharging managerial

responsibilities

Mr Donal Collins - PDMR

3

State whether notification relates to a

person closely associated with a person discharging managerial responsibilities

named in 2 and identify the connected

person

N/A

4

Indicate whether the notification is in respect of a

holding of the person referred to in 2 or 3 above or in respect of a non-beneficial interest

Notification in relation to person named in 2 above

5

Description of shares or derivatives or

other financial instruments linked to them

Ordinary Stock of €0.05 per unit

6

Name of registered shareholder(s) and, if more

than one, number of shares or derivatives or other financial instruments linked to them, held by each shareholder

Davycrest Nominees Limited

7

State the nature of the transaction

Acquisition of Ordinary Stock

8

Number of shares, derivatives or other financial

instruments linked to them acquired

500,000 units of Ordinary Stock

9

Number of shares, derivatives or other

financial instruments linked to them disposed of

N/A

10

Price per share or derivative or other financial

instrument linked to them or value of transaction

€0.27 per unit of Ordinary Stock

11

Date and place of transaction

1 August 2014, Dublin, Ireland

12

Date issuer informed of transaction

1 August 2014

13

Any additional information

14

Name of contact and telephone number for queries

Helen Nolan

Group Secretary

Tele No: + 353 (0) 76 623 4710

Name and signature of duly designated officer of issuer responsible for making notification Helen Nolan, Group Secretary Date of notification 1 August 2014 Information required under ISE Listing Rule 6.10

5

Description of class of share

Ordinary Stock of €0.05 per unit

16

Percentage of issued class acquired (treasury

shares of that class should not be taken into account when calculating percentage)

0.0015%

17

Percentage of issued class disposed

(treasury shares of that class should not be taken into account when calculating

percentage)

N/A

18

Total holding following notification and total

percentage holding following notification (any treasury shares should not be taken into account

when calculating percentage)

500,000 units of Ordinary Stock of €0.05

each

0.0015%

If a person discharging managerial responsibilities has been granted options by the issuer, please complete the following boxes:

19

Date of grant

N/A

20

Period during which or date on which it can be

exercised

N/A

21

Total amount paid (if any) for grant of

the option

N/A

22

Description of shares involved (class and

number)

N/A

23

Exercise price (if fixed at time of grant)

or indication that the price is to be fixed at the time of exercise

N/A

24

Total number of shares over which options are

held following notification

N/A

Name and signature ofduly designated officer ofissuer responsible for making notification

Helen Nolan, Group Secretary

Date of notification

l August 2014

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