Faced with market structure of multiple competition, Baoshan I&S Co. Ltd. aims to against the situation by improving manufactory ability and marketing ability of silicon steel. Recently, Silicon Steel Department has just launched out three-year leading plan, which aims to build a global first-class brand of silicon steel and obtain ability of profits earning matched with the second biggest strategic product by setting about technology research and development, system construction, cost reduction of whole process, modification of product structure and etc.

The previous high-end silicon steel products is facing fierce competition now. In the global market, the competitors are striving to maintain brand advantages by setting up barriers on technology, price, quality and etc. And in the internal market, the newcomers are trying to catch up and overtake current companies. As a result, supply is irreversibly more than demand. Under this situation, Silicon Steel Department takes the initiative to find problems and distance from benchmarking enterprises. And Silicon Steel Department also launches three-year leading target to strengthen brand construction through self re-examination and objective positioning.

In the following three years, Baosteel should try to realize comprehensive technological level of silicon steel surpassing benchmarking enterprises, worldwide launch of several new technologies and products, and leading ability of user operation technology research and development. At the same time, Baosteel should relocate the marketing position, put more focus on high-level market, and improve quality control ability, trying to largely increase the market share of oriented and non-oriented products. Through modification of technological process, Baosteel stimulate the cost reduction of each processing technology, leading the total cost decrease of overall flow, which improve the product competition. Through strengthening technical service, technical marketing, user maintenance and etc, Baosteel will become the silicon supplier with high respect, which can realize common development with users, finally obtaining ability of profits earning matched with the second biggest strategic product.

Faced with the challenging three-year plan, Silicon Steel Department should focus on foundation building in this year. Silicon Steel Department will strengthen basic construction by starting with operation, technology and management and strictly standardize operation on hundred percent by consisting idea of "PDCA+graveness". And Silicon Steel Department will push on the project model of on-site problem solving among technicians of each level, leading continuously increasing quality. Otherwise, Silicon Steel Department will also deepen three system reforms to improve staff efficiency, making full preparation for further breakthroughs of Baosteel silicon steel industry.




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