More than one in four Welsh pubs are solely owned by a female landlady and the number of pub owners aged 25 to 34 has risen by a quarter since 2012, according to the latest research from Barclays.
The research, which looks at the number of Barclays' business customers in the pubs and bars industry, reveals just under half of these pub businesses were established in the last three years, boosted in part by the number of younger landlords entering the industry.
The findings reveal the amount of pub and bar owners aged 25 to 34 has increased by a quarter in the last three years and now account for15% of total pubs on average.
The UK industry has also seen a 23% growth in turnover on average, showing that existing businesses are benefiting from strong levels of consumer spending.
The research also found more than half (56%) of public houses are run by at least one female landlady and more than a quarter (27%) have a sole female owner.
Women also form a significant proportion of the young up- andcoming pub owners contributing to the industry boom, with 32% of landlords under the age of 35 being female.
Gail Heaven took over the Grove Inn at Risca in February 2014 after more than 20 years in the pub industry.
The 42-year-old received Pounds 125,000 support from Barclays and said the industry tends to be dominated by men or couples running pubs.
She said: "I had The Rolling Mill in Risca for eight years which was owned by a company that went bust and they had to put it up for sale.
"Running this pub has been fabulous, we've got pool teams and darts teams and live bands on a Friday night."
Ms Heaven said people find it hard to accept women can run pubs on their own.
She added: "They cannot accept that as a woman there is not a man behind me.
"They assume there's a man somewhere that sorts everything but it's not the case, women are strong and independent these days.
"I think it [running a pub as a woman] is easier especially if there are arguments in the pub as a man going to sort things out would be more of a threat.
"A woman can diffuse a situation easier because men are used to listening to their mothers."
Karen Thomas, head of corporate and business banking for Barclays in Cardiff and South Wales Valleys said: "It's been long-reported that this is an industry met by challenges for pub owners, however our research shows that this has not deterred the next generation of 'pub innovators' from setting up shop.
"It's great to see optimism for growth within this sector. Beyond the headlines of pub closures, turnover growth and a rise of new businesses is encouraging. There are also a large number of establishments that have managed to sustain and grow their business in the last decade, including those that have renewed their business plans in response to changing customer appetites - the rise in those catering with pub food for example has enabled diversification.
"The UK's pub businesses are a key part of Britain's culture and heritage in addition to a valuable contributor to the economy."
(c) 2015 ProQuest Information and Learning Company; All Rights Reserved., source Newspapers