BARCO : AED Display signs deal to purchase 60 of Barco’s brand-new 30K projectors on first day of ISE

AED Display, part of the AED group, is a long-term Barco customer that rents out and sells light, video and sound equipment. To cater to its customers' diverse needs, the group has an impressive range of high-quality equipment in stock - 35,000+ products -, including Barco projectors, image processing equipment and LED screens. "Our customers are always looking for new, better, brighter AV solutions to amaze their audiences. So when Barco announced a 30K lumens version of its excellent HDF-series, we immediately decided to add it to our rental stock," said Thierry Heldenbergh, Managing Director of AED Display. "As the HDF-W30 shares its modular design, preview mode and ImagePRO scaling with our Barco HDX, HDF and HDQ projectors, it will be easy for us and for anyone renting the projectors to install, use and maintain them and exchange components, if needed."

The next level of brightness
Launched just last week, the 3-chip HDF-W30 FLEX projector is the latest addition to Barco's HDX, HDF and HDQ projector ranges. Every projector in the family is powerful and rugged, while ensuring very high brightness levels. The new HDF-W30 FLEX takes brightness one step further still, offering 30,000 lumens. It is therefore ideal for premium large-screen projection. Moreover, the projector comes with FLEX brightness, as standard, so that rental companies have the flexibility to tune the projector's brightness to a specific show - from 18,000 to 30,000 lumens in incremental steps of 2,000 lumens. AED has been an advocate of the unique FLEX feature since its introduction. Thierry Heldenbergh: "FLEX allows users to tailor the projector's light output to the event in question, thus dramatically raising the flexibility and ROI."

Widest choice in brightness levels
Barco and AED Display signed the order at the Barco ISE booth, where Barco is introducing the HDF-W30 this week. "The HDF platform was previously limited to only 26,000 lumens but with the launch of this new upgraded 30K lumens model, we now cover the entire brightness spectrum - from 10K to 40K lumens, without any gaps - thus offering rental companies the widest choice in brightness levels on the market," commented Gerben Van den Berg, Barco's VP EMEA Entertainment and Corporate. "We have been working successfully with the AED group for many years now. We are happy that they will make this technology available to the European rental market so soon after its launch."

The new 30,000 lumens projector will be commercially available as of April 2015. Until 12 February, the projector is on show at Barco's ISE booth (Hall 11, booths F78 and H75) in RAI Amsterdam, the Netherlands. AED group's booth can be found in Hall 3, booth A110. 

About AED group
AED Rent was established in Belgium in 1986 as a dry-hire rental company for sound and lighting. Today, the AED group (AED Rent, AED Display, AED Distribution, AED Store, AED Lease, AED Second-Hand and AED Studios) is one of Europe's key market players. It provides the professional AV industry with light, sound and video equipment, including accessories, for rent or for sale (new and second-hand), and also offers related repair, logistics and leasing services. To cater to the diverse needs of its customers, the AED group has an impressive range of high-quality equipment in stock - 35,000+ products -, including Barco projectors and image processing equipment.

About Barco
Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with about 4,000 employees worldwide. Barco posted sales of 1.158 billion euros in 2013.

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