Kortrijk, 16 June 2014 - Visualization expert Barco has signed an agreement with ITV Technology to optimize after-sales support services to Barco customers in the Middle East. ITV Technology will deliver post-installation services, maintenance and technical support to Barco's control room and Virtual Reality (VR) customers in seven countries. Thanks to the local network of highly skilled technicians and the full inventory of spare parts in Dubai's duty-free zone, Barco customers will thus benefit from speedy, high-quality and affordable services.

"We attach great importance to delivering first-class services, from project kick-off through to after-sales support. After all, we understand that services are the lifeblood of a company: no matter how good a product, people won't be satisfied if services fail," says Peter Maung, CEO at ITV Technology. "That's why we established ITV Technology - a company totally devoted to after-sales support."

Flexible, speedy services
Under the agreement, ITV Technology will deliver services to Barco customers in five GCC countries (UAE, Kuwait, Bahrain, Qatar and The Sultanate of Oman) as well as Jordan and Egypt. "We're creating a large ecosystem of qualified, highly trained technicians who can deliver prompt services. The agreement stipulates that technicians should not be further away from the customer than two hours' flying," Peter Maung continues. On top of that, ITV Technology has a spare parts warehouse in the duty-free zone in Dubai, thus ensuring fast spare parts shipments to customers across the region. "While in the past, spare parts for local Barco customers came from Belgium or Germany, they can now be shipped from Dubai. More than saving on shipment costs, this also ensures the availability of spare parts on Sundays or other holidays when Barco's European warehouse is normally closed. Spare parts will always be delivered within one business day," Maung says.

Expertise and customer orientation
"As we continue to build our service strategy throughout MEA, it is imperative that our partners know and understand the requirements of after-sales support services," said Sanjeev Kashyap, Regional Customer Service Director MEAI at Barco. "ITV Technology understands the pulse of customers in the region. The team brings comprehensive expertise in project management and Barco technology and includes an impressive number of certified trained technicians. Our customers are looking forward to having access to flexible and SLA-driven services. ITV Technology is the best partner to satisfying all their needs, at an affordable price."

About ITV Technology
ITV Technology is a technology services company, committed to offering comprehensive control room services, such as Solution Architecture, Project Management, Installation, Software Support, Service and Maintenance and Training Services for private sector companies, enterprises and government organizations in the United Arab Emirates, GCC countries, Jordan and Egypt. Boasting a customer portfolio with over 150 Middle East clients, ITV Technology is led by Peter Maung, who has years of experience in control room design, implementation and services.

About Barco
Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 4,000 employees worldwide. Barco posted sales of 1.158 billion euros in 2013.


© Copyright 2014 by Barco

For more information, please contact

Inge Govaerts
Corporate Communications Manager
Barco NV

Telephone +32 56 36 80 52
inge.govaerts@barco.com

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