When embarking upon its renovation of the downtown theater district, Playhouse Square recognized that curb appeal is just as important as what's inside. The Barco Retail & Advertisement displays - brilliant in presentation and sleek in design - engage with current and potential patrons, promote dozens of shows, and attract advertising revenues like never before.


Playhouse Square hosts up to 10 events on any given day - from Broadway shows to dance, to classical and contemporary theater, to jazz and pops orchestra.  Now with Barco displays, the newly revitalized theater district in Cleveland is dressed to impress, inside and out.

Seven double-sided, 72-inch LCD advertising kiosks deliver 2,000 nits brightness, with integrated management and audience interaction. C8 LED tiles comprise four marquee screens and a majestic 30-foot stylon ("stylish pylon"), a tall, linear video screen featuring ads, event promotions, and information.

Playhouse Square now has the flexibility to continuously promote all of their shows, quickly adapting content and leveraging social media apps to encourage real-time interaction.

Danny Barnycz, Chief Creatologist -

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