Barco has been tapped by ShowBiz Cinemas to create and manage new multi-faceted, interactive lobby experiences for the theater chain, providing a turnkey solution for content creation, distribution and display. The new animated box office and concession boards, movie posters, and dynamic trailer presentations capture customers' attention the moment customers enter the theater, providing multi-faceted entertainment before the feature presentation.


A total solution approach
Barco, which will manage the content for ShowBiz Theaters' digital movie posters and video walls, also built the original digital signage concepts, design templates and large-scale movie trailer executions.

Barco's Lobby Domination solutions are created around the company's X2O technology platform, which has powered television coverage and analysis of major sports and political events around the world since 2006. X20 enables the creation and distribution of dynamic content for animated digital signage applications.

By leveraging its strong relationships with movie studios and third-party hardware providers, Barco is the only digital lobby signage provider to offer a complete solution designed specifically for the cinema, including.

"Barco has been a trusted partner of ShowBiz Cinemas for many years, and expanding our relationship to have them manage our digital signage needs was an easy decision," states Kevin Mitchell, CEO. "We are excited to evolve our lobbies into immersive and engaging experiences that help build customer intimacy and repeat business for ShowBiz Cinemas."
distributed by