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BARCO : launches first 4K 3D projection + Auro 3D sound combination in Greater China in Wangfujing Cineplex

11/08/2011 | 11:35am US/Eastern

Kortrijk, Belgium, 8 November 2011 - Digital cinema pioneer Barco has launched its first 3D image plus 3D sound combination in greater China, more specifically in the Wangfujing Cineplex in Chengdu, China. This is the first time that Barco has provided both audio and visual technology in the digital cinema field. With the Wangfujing Cineplex launch, Barco is now offering its customers total audio/video digital cinema solutions.

The Wangfujing Cineplex installation includes Barco's DP4K-32B ultra-bright Enhanced 4K cinema projector and the revolutionary Auro 3D 11.1 Channel Sound System to present a spectacular immersive movie experience.

Unlike today's 2D 5.1-channel surround sound systems, the Auro 3D sound system is designed along 3 axes (width, depth, and height) to present the most natural - even supernatural! - audio in 3D. Combine this exquisite sound with the DP4K-32B's ultra-bright, vibrantly colorful images, and audiences enjoy an unparalleled cinema experience. Now totally immersed in the 3D environment, viewers feel like they are actually in the film.

Total immersion cinema

Mr. Beichuan Zhang, an influential pioneer in China's film industry and acting President of Emei Film Group and General Manager of Pacific Cinema Circuit, commented: "Pacific Cinema Circuit is continually advancing with the world-leading digital projection technology. 3D audio is the latest evolution in the 3D movie experience. We are happy that China is starting to use Barco's Auro 3D system to provide audiences with an unequalled aural as well as visual experience."

Barco's Managing Director Sales & Service and VP Sales Entertainment for Greater China, Mr. Tang Feng, said: "Audiences are becoming more sophisticated and are expecting more and more from their cinema experience. The Auro 3D system, offering the most natural sound, will definitely delight modern moviegoers. As one of China's newly developing cineplexes, Wangfujing Cineplex is a good example of the ultra-bright Enhanced 4K image and Auro 3D sound combination. This is a highly significant event for Barco as well as for China's Cineplex development."

About Wangfujing Cineplex
Known as "the first international cineplex in Western China", Chengdu Wangfujing Cineplex, part of Sichuan Pacific Cinema Circuit, is located in the Wangfujing Department Store, the busiest commercial area in Chengdu. Built in September 2009, the Cineplex is a five-star cinema with world-class equipment, offering audiences the finest audio-visual experience.

About Auro Technologies
Auro Technologies (www.auro-3d.com; www.auro-technologies.com) is a spin-off of the Galaxy Studios Group and owner of the Auro-3D® Technology Suite. The Auro-3D® system is designed by Wilfried Van Baelen, founder of Galaxy Studios. Galaxy Studios is worldwide renowned for its state-of-the-art leadership in audio innovation for music and film sound. The Auro-3D® suite offers ground-breaking, easy-to-use and unprecedented levels of sound reproduction capabilities to the professional, automotive, broadcast and consumer electronics (such as gaming, smartphones, multimedia PC, notebooks, tablets, audio players, digital TV, media libraries and packaged media) markets.

About Barco
Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with about 3,500 employees worldwide. Barco posted sales of 897 million euro in 2010.

© Copyright 2011 by Barco
For more information, please contact

JP Tanghe
Senior Vice President
Barco nv

Phone:+32 56/26 23 22
Fax:+32 56/26 22 62
jp.tanghe@barco.com

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