Barco and digital retail experts MaxMedia will share their solutions for creating engaging shopping experiences designed to maximize sales and drive brand loyalty at this year's National Retail Federation 'Retail's Big Show 2016' to be held January 17-20 in New York City.

While many surmise that online shopping is causing the demise of brick and mortar stores, Barco and MaxMedia advocate that it's not e-commerce that's the disruptor; rather, it's that the majority of retailers have not kept pace with consumers' changing behaviors.

Appealing to a new type of shopper
'A new type of shopper has emerged, and we call them ACES: Always Connected, Experience-seeking Shoppers. Of course, they're never more than an arm's reach away from their treasured technology, but it's important to remember that they also crave experiences, stories and share-worthy moments when they shop,' comments Ed King, VP Strategy at MaxMedia. 'Retailers that embrace this phenomenon and connect with their customers on a more visceral, emotional level can drive more meaningful - and profitable - shopping experiences.'

A holistic retail solution
With MaxMedia providing strategic planning and dynamic content creation and Barco supplying the enabling tools and technologies to deliver these compelling experiences, retailers can create, manage, and deliver real-time content from any source to any screen to engage customers in an entertaining, emotionally satisfying shopping experience. Barco's Intelligent Display Network ™ is the end-to-end solution that empowers retailers and brand owners to deliver the ultimate, connected customer experience.

See it in action at NRF!
Visitors can experience Barco IDN, featuring the X2O system and Barco display solutions, presenting MaxMedia's dynamic content in Booth #246 at the National Retail Federation (NRF) Retail's Big Show from January 17-20 in New York, New York.

Barco NV issued this content on 2016-01-12 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 2016-01-12 20:05:06 UTC

Original Document: http://www.barco.com/en/News/Post/2016/1/12/Visit-Retails-Big-Show-to-see-the-connected-customer-experience