Taking center stage at ShowEast today were Jim Molony of Barco and Adam Cassels of Audience Entertainment, fueling a lively discussion on how movie exhibitors can build new revenue streams using the latest CinemaBarco and AE digital cinema solutions. The focus was on engaging this new generation of moviegoers with a wide array of interactive tools that redefine the cinema as a true destination delivering a one-of-a-kind entertainment experience.


As the presenters explained, the key to effective audience engagement is leveraging mobile communications and social media to engage guests before, during and after the feature presentation. From advertising, to contests, to ticket sales for future releases, marketers can create an interactive promotional platform designed to boost revenues and build customer loyalty.

Barco and Audience Engagement are collaborating on a variety of solutions to monetize the cinema footprint, with more information available here.

distributed by