Barco, with the help of Bardan Cinema, is continuing to driving cinema innovation with its '

Barco Lobby Experience

:' a collection of captivating visualization technologies that bring the box office, concessions and lobby area to life while monetizing this previously overlooked portion of the theater footprint.

Leveraging its long-term partnership in digital projection, Barco has teamed up with Bardan Cinema, a full-service distributor and digital cinema integrator, to bring the solution to exhibitors in the southeastern United States, Latin America and the Caribbean.

'We are excited to grow our relationship with Barco after many years of successful collaboration in digital cinema deployments,' said Vilma Benitez, CEO of Bardan Cinema. 'We believe the Barco Lobby Experience offers excellent potential for movie exhibitors to transform their theaters into modern, visually spectacular entertainment venues.'

High-impact, scalable solutions create new revenue opportunities
The Barco Lobby Experience offers scalable solutions ranging from a simple digital concession board, to interactive movie posters with POS capabilities, to animated box office signage, to a networked array of synchronized video walls featuring the latest movie trailers, called 'Lobby Domination.' Dynamic lighting solutions and high-impact audio can be added to amplify this visceral, enveloping experience.

The Lobby Experience is unique in its ability to engage, entertain, inform and most importantly, motivate customers to purchase advance tickets or order movie merchandise. Mobile phones are a key element in the Lobby Experience equation, enabling real-time interaction between customers and the displays to drive engagement and purchases, as well as extend branding opportunities through social media.

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