Do you think that you'll still buy your next car in a traditional dealership, which displays a whole series of models in the showroom? Car brands are increasingly transforming the way we experience and buy cars! Just recently, WALLAN Trading Company, a Hyundai distributor in Saudi Arabia, inaugurated an impressive digital retail showroom at Localizer Mall Riyadh - a first in the Middle East. Barco Audio Technologies allows WALLAN to create a truly immersive experience in the showroom, like it does at the Hyundai headquarters in Seoul and at the Seoul COEx mall.

Vivid, true-to-life engine sounds
Hyundai Wallan Digital, as the brand-new showroom is called, invites prospective car buyers to explore their favorite Hyundai models in a completely digital way. Visitors can walk through the different showroom areas, which all provide digital AV experiences. On the 'My Car Table', for example, they can choose the color, engine and other specifications of their favorite model and then let the car they configured appear in the life-size, floor-to-ceiling display. There, they can spin it around, peak inside, open the doors and trunk and even watch it drive off, complete with authentic engine and mechanical noises. IOSONO sound is the secret ingredient that brings this vivid, ultra-realistic experience to life.

Fully immersive multimedia experience
Prior to setting up the showroom in Riyadh, Hyundai had installed an IOSONO system at its headquarters and at the Motorstudio Digital in the Seoul COEx Mall. Satisfied as the car builder was, it decided to reproduce the concept in Saudi Arabia. Just like at the Seoul Mall, a ring of 24 miniature speakers is integrated into the ceiling of the showroom. The speakers work seamlessly together with the video mapping on the walls, to create a fully immersive multimedia experience.

Curious to experience the set-up? If so, then check out the video of the inauguration.

Barco NV published this content on 22 June 2016 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 22 June 2016 14:05:02 UTC.

Original documenthttp://www.barco.com/en/News/Post/2016/6/22/The-future-of-automotive-retail-shopping-%e2%80%93-featuring-IOSONO-sound-%e2%80%93-lands-at-Riyadhs-Hyundai-showroo

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