Barco : Vision Media Management and Barco join to deliver turnkey lobby experiences

Fueling customer engagement and profits in the cinema lobby

Titled the One Network Alliance, Vision Media Management (VMM) and Barco will jointly offer innovative digital products to transform cinema lobbies into immersive storytelling environments designed to drive customer engagement and loyalty. Together, they will deliver a truly best-in-class solution that extends from integrated campaign planning and fulfillment through synchronized and choreographed lobby experiences.

Solutions include brilliant displays and content management services to deliver customized, animated box office, concession and menu boards; interactive movie posters; and multi-screen, synchronized feature film promotional content. The alliance will also continue to provide physical media, including posters, standees, concession items and more.

The agreement closely follows VMM's acquisition of Cinema Scene Marketing, whose TrailerVision digital kiosks, video and signature walls, and digital menu boards are installed with more than thirty major exhibitors nationwide.

'We are honored to have the chance to team up with Vision Media Management, the undisputed industry leader in cinema lobby promotions,' comments Greg Patrick, Vice President Digital Cinema-Lobby for Barco. 'Together, we look forward to empowering studios and exhibitors with fully integrated media programs featuring physical as well as the latest digital technologies to fuel increased revenues, shape moviegoer experiences, and generate more excitement at the movies.'