Barco was honored at the 2016 Digital Signage Expo with a prestigious Bronze APEX Award for its Lobby Experience installation at ShowBiz Cinemas' Baytown Entertainment Center in Texas.

The annual DSE APEX Awards are designed to recognize and honor achievement in the installation of digital displays and interactive technology and the creation of compelling viewer content. The Barco Lobby Experience at ShowBiz Baytown features Barco's turnkey solution, which transforms theater lobbies into an entertainment experience that captivates, informs and engages movie patrons while providing opportunities for revenue enhancement.

Transforming the cinema entertainment experience
Barco has installed new animated box office and concession boards, movie posters, and custom multi-screen trailer presentations, called Lobby Domination, and is providing complete content creation and management services as well as all hardware (displays, screens, media servers) and the X2O real-time visual communications platform to drive the technology platform.

'We are thrilled to see Barco win an award for their Lobby Experience solution, which our customers are enjoying immensely as a novel and captivating addition to their moviegoing experience, ' comments Kevin Mitchell, CEO of ShowBiz Cinemas. 'The addition of our upscale bowling features, combined with Barco's Lobby Domination, is producing great results, and we truly believe in its ability to significantly differentiate us from our competitors.'

Recognized among the industry's best
DSE's APEX Awards were individually assessed and juried on the basis of originality and innovation by 13 industry experts and journalists, all of whom have long reported on the digital signage sector, have published on the many facets of the industry and are recognized as versant in current industry trends.

Barco NV issued this content on 06 April 2016 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 06 April 2016 08:27:04 UTC

Original Document: http://www.barco.com/en/News/Post/2016/4/6/Barco-wins-Bronze-for-Lobby-Experience-at-ShowBiz-Cinemas