Bayn Europe : har beslutat att bolagisera samt därefter genomföra en spin-off på varumärket takk!®, ett affärskoncept fokuserat på konsumentsegmentet inom sockerreducering av livsmedel.

Bayn Europe is further strengthening their position on the sugar reduction market by its decision to broaden their focus on the consumer segment with its concept takk!®. The takk!® concept will focus on reduced sugar concept stores consisting of DIY kitchen, Swedish café, and the sale of sugar reduced consumer products. They will be open to the public, both in Sweden and in China.

Having observed the increased public demand for sugar reduced options, Bayn opened its concept store in Sweden to the public in 2016 with great success. With proven consumer interest Bayn will go forth with the planned market expansion to China and the opening of more concept stores. The concept stores, under the name takk!®, will market and sell DIY kitchen, fika (Swedish coffee and cake time) and consumer products without added sugar. The concept stores will also showcase and sell other sugar reduced consumer brand products and healthy ingredient alternatives for sugar reduction.

'Bayn's strategic decision to start targeting the consumer segment with takk!® has been an ongoing project for the past four years. We have significant proof of concept to explore this business opportunity', says Lucy Dahlgren, CEO of Bayn. 'Sugar reduction is a consumer driven market, we believe that this unique and sugar reduced business platform provides a tasty and healthier option to consumers.'