Furthermore, 79 percent of men in the study confirm that sport professionals and their preparation routines are a valuable source of inspiration to enhance their own preparation and performance. NIVEA MEN therefore offers an exceptional look behind the scenes of Real Madrid: In a video, Sergio Ramos, Marcelo, Isco and Lucas Vázquez share personal insights from the locker room. Fans get to know the 'men behind the players' - their rituals, their motivations and their preparation techniques.

'Thanks to the trusting collaboration with Real Madrid we are able to give football fans such moments of unique closeness,' says Ingelfinger. 'Through this we inspire men to prepare and become the best possible versions of themselves.' Throughout the five-year contract, NIVEA MEN will continue to innovate and produce a wide range of marketing activities featuring Real Madrid players as protagonists across touchpoints like point of sales, TV, in-stadium and social platforms. With the digital power of both brands, online activities will remain a major focus to address the target group.

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Beiersdorf AG published this content on 27 November 2017 and is solely responsible for the information contained herein.
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Original documenthttps://www.beiersdorf.com/newsroom/press-releases/all-press-releases/2017/11/27-nivea-men-real-madrid-kickoff-deal-on-global-scale-preparation-is-everything

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