January 29, 2018 - Hamburg. Beiersdorf mourns Dr. Hellmut Kruse. The former CEO and Supervisory Board Member of Beiersdorf AG died on January 25, 2018, at the age of 91 in Hamburg.

Hellmut Kruse had a major influence on the development of Beiersdorf for over 30 years. After he started at the company in 1961, in the same year he became a temporary Board Member, and two years later, a regular member of the Board and in 1979, its CEO. In 1989 he left the Board and was then a member of the Supervisory Board of Beiersdorf AG for another five years.

'With Hellmut Kruse Beiersdorf has lost a great figure and a special person, who with passion, vision and drive built up our international business in the 1960s thereby setting the course for the successful development of the company,' the Chairman of the Supervisory Board, Dr. Reinhard Pöllath said in recognition of the deceased.

'Hellmut Kruse was not just a true Hamburg businessman in the best sense, he was also a great Beiersdorfer, who felt connected to our company throughout his life. He recognized the potential of our brand on an international level and advanced our worldwide business during his entire career. For this we owe him our gratitude and our greatest appreciation. Our sympathy and condolences go to his family,' said CEO Stefan F. Heidenreich.

Dr. Hellmut Kruse dedicated himself with his entire intelligence, his instinct for business and his extraordinary manpower to Beiersdorf, but also to the economy of Hamburg. With this extraordinary commitment to the company he accomplished great things. Beiersdorfers will always remember him.

Beiersdorf AG published this content on 29 January 2018 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 29 January 2018 11:29:06 UTC.

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