Beiersdorf specializes in the development, production and marketing of cosmetic products. Net sales break down by product family as follows:
- cosmetic products (83.6%): skincare products for the face and body (Nivea, Labello, 8x4, Atrix, Juvena, La Prairie, Futuro and Florena brands), haircare products (Nivea), plasters and bandages (mainly Hansaplast and Elastoplast), dermatology products (Eucerin);
- adhesive products (16.4%): band-aids, adhesive tape, surgical tape, scotch tape, etc. (Tesa brand).
Net sales break down geographically as follows: Europe (57%), Americas (19%), and other (24%).